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EMAIL TEMPLATE AUDIT: Your Secret Weapon to Create Better Emails

For an email marketer, every email campaign you send is your baby as you put your heart and soul into creating an amazing one. However, it may not wor...

For an email marketer, every email campaign you send is your baby as you put your heart and soul into creating an amazing one. However, it may not work in your favor each time. So, what do you do? You can either lament on the failure of your campaign or take reins and understand what failed. While there are various reasons for poor to subpar email performance such as wrong personalization, confusing subject line, misleading email copy or sending frequency, sometimes the core fault lies in the lack of auditing of email templates.

Why is Email Template Audit important?

You must be conducting A/B test many a times while sending an email, to understand which elements work well in a specific email campaign. The sore thumb in A/B testing is that you can only test the variants of a single element at a time. This means that marketers keep using the same template over and over.

In a survey conducted amongst 590 email marketers by Litmus, 43% of email marketers use the same email design for more than one year without any major redesign.

Litmus-state-of-email-design - email template audit

Redesigning existing email templates frequently may not be a wise decision from development cost and time view point but having your email template audited by an expert occasionally helps ensuring that all the elements in your emails are optimally functioning.

A comprehensive Email Template Audit done by experts can save you from falling on your face, keeping your brand image intact and boosting the right metrics for your email marketing campaigns.

What sections of an email can benefit from an audit?

Similar to the elements you test in A/B testing, an email template audit report suggests corrections to the following elements:

  • Layout
  • Width
  • Fonts
  • Recognition
  • Subject Line
  • Pre-header
  • Web Version
  • Alt Text
  • Length of Email Copy
  • Interactive Elements and Animation
  • CTA
  • Unsubscribe Link

Where can I get my email template audited?

We have created a guide to conducting an email template order where in you can do a baseline analysis according to the checklist attached.

In case you wish to get your email template audited from an expert, look no further. Our Email Template Audit Service is where the world is heading to get a detailed analysis of all important elements of your email template with key improvement points.

What our customers have to say?

“We were great in getting my design into a usable email blast. They not only made it look perfect on desktop and mobile, but they made recommendations on how it would appear best and saved me money in the process. Very professional. Will use them again!”

-Randi Sherwood (Red Door Advertising)

“Uplers provided an exceptional level of care and quality throughout the design process.

We are very pleased with the outcome and highly recommend Uplers for anyone who is looking to have a clean and professional looking email design.

-Alex (Berkeley Machinery)

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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