How to leverage SFMC tools to scale up your email marketing

Did you know, in 2020, there were 4 billion email users globally? Also, this number is all set to grow to 4.5 billion by the year 2025. This number accounts for nearly half of the world’s population. This is why email marketing has become so crucial for companies. Whether you want to get more leads, boost purchases, retain customers, or build deeper relationships with them, email marketing is the one-stop solution. And Salesforce Marketing Cloud is a CRM that offers some unmatched email tools that not only help you build brand image and retain customers but also boost ROI. 

In this blog, we’ll look at how you can leverage the powerful SFMC tools to level up your email marketing. Let’s start with Email Studio. 

#1 Email Studio

SFMC’s Email Studio offers you multiple ways to carry out email marketing campaigns or 1-to-1 messaging. Also, you can manage your customer journeys by using the data from any source and drive success with emails. 

Here’s how you can leverage Email Studio for your next marketing campaign:

Target Your Audience

Make your content relevant for different sets of audiences. You can use the drag and drop segmentation tools in SFMC’s Email Studio to refine your subscriber list and make your messaging top-notch. You can boost engagement with your most active customers, and improve deliverability by sending fewer emails to those who are least active. 

Furthermore, you can automatically import, segment, and filter data from any source with Email Studio. 

Create Your Best Emails

Email Studio allows you to create and send responsive emails. With this, you can rest assured that your recipients are seeing your emails exactly how you intended, irrespective of their device! 

Plus, you get the power of customizable email templates and you can thus send emails more quickly and efficiently.

You can power up your email conversations and boost customer relationships with email conversations that drive every stage of the customer journey. 

Deliver Personalized Experiences

By using dynamic content, you can get the most out of your rich first-party data to deliver personalization across your email marketing campaigns. 

You can tailor your content by using AI in your emails based on your customers’ behavior and intent. You can also review asset-level metrics to refine your content over time. 

Boost Your Email Marketing Campaigns

To create the best email marketing campaigns, you need to double-check what you have done. With Email studio, you have the option to preview and test every message before shooting it to your subscribers’ inbox so that you’re sure you are delivering quality in every email. 

You can even reduce your team’s workload by setting up an email delivery schedule.

#2 Journey Builder

82% of marketers have reported an increase in email open rate with personalization. You can leverage Journey Builder to deliver cross-channel personalized experiences in your email marketing campaigns like never before. 

Understand Your Audience

SFMC’s Journey Builder allows you to use customer data from any source based on their behavior, attributes, purchase history to help you create personalized messaging. 

Predict your customers’ next move and prepare your marketing strategy just like Grammarly does in this email:

Explore Distributed Marketing 

This helps you create branded journeys for independent owners as well as franchisees across email, mobile, and advertising in the Marketing Cloud. Optimize your customers’ journey by using the aggregate journey data or analyze individual engagement. 

#3 Content Builder

When we talk about emails, content comes next. Content Builder in SFMC is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single place for use. 

Create Professional-looking emails

With Content Builder, you can create professional emails without even knowing HTML. Also, you can view changes to email content in real-time with an always-present preview. With this, you can utilize intelligent HTML Paste tools such as color coding and line numbers. 

Search & Filter Your Emails

Salesforce Marketing Cloud’s Content Builder allows you to do more with Salesforce’s powerful global search and filtering tools with a new content properties framework.

Also, you can search and filter for the email of your choice with ease using this thoughtful tool. You can add tags and campaign associations to distinguish or manage related content. 

You can access the Content Builder setup from the marketing cloud toolbar by simply hovering over your username and selecting Setup, then searching for Content Builder Settings.

#4 Analytics Builder

Salesforce Marketing Cloud’s Analytics Builder enables you to get deep insights into the behaviors and interests of your subscribers. You can use these insights to see what’s working and what’s not and refine your marketing goals accordingly. 

Measure Performance of Your Email Campaigns

Effective marketing requires you to know the right audience for your message and how to communicate with them based on their preferences and behaviors. With Analytics Builder, you can measure the performance and engagement of your emails.

Analytics Builder’s Einstein Engagement Scoring allows you to know your subscribers’ engagement across four behaviors-

• Average likelihood to open 
• Email click prediction
• Average likelihood to stay subscribed
• Average likelihood to convert

You can also see how engaged or healthy your subscriber base is compared to overall email industry benchmarks. 

Know the Effectiveness of Your Campaigns 

SFMC provides you several standard reports to track the effectiveness of your email campaigns. You can either run reports automatically or manually or even choose who receives those reports!

Also, Analytics Builder allows you to configure dashboards to visualize data in graphs, charts, and flexible tables. Track interactions in a journey and analyze the progress of your targets within Journey Builder. 

#5 Interaction Studio

With Interaction Studio, you can create 1-to-1 engagement with your customers. You can deliver relevant customer experiences with Salesforce’s real-time personalization and interaction management solution. 

Predict Your Customer’s Next Move

Interaction studio allows you to know your customer’s next move by analyzing their digital behavior including active and inactive time. So you can combine email and offline behavior to know your customer’s intent, affinities, and interests. 

So, there you have it! You can leverage this amazing tool to know what’s the next move your customer might take and prepare beforehand. 

Spread Unified Messages

The thing a marketing campaign should have is consistency and uniformity. With Interaction Studio, you deliver timely, consistent, and uniform messages to your customers and give them a connected experience. 

Deliver consistent messages using email, web, and app channels. 

Wrap Up

Now, you know how to leverage the amazing SFMC tools to scale up your email marketing. SFMC allows businesses to ramp up their marketing strategy and build brand value. Need help with implementing your email marketing campaign in SFMC? Get in touch. Also, we can help if you are looking to hire a dedicated SFMC specialist to level up your email game!