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6 Reasons Why We Love Marketo

Marketo offers a plethora of business solutions, ranging from management of leads, marketing automation and email marketing to analytics and consumer marketing to name a few. Whether you are from the banking, financial services, and insurance sector, ecommerce, travel and hospitality, healthcare industry or any other technology field, this software works as a powerful marketing platform that boosts your marketing efforts and sales. No wonder, it has earned immense popularity in the world of marketing software programs. 

As a leading email template production and operation agency, Email Uplers roots for Marketo and its robust technology. Here are some of the reasons why you would love Marketo, just like we do. 

1. It is flexible to use.

In comparison to other marketing automation platforms, Marketo is quite flexible and open-ended when it comes to how a business owner can handle a business challenge. It can be used to create professional-looking emails, landing pages, forms, and marketing campaigns without any technical knowhow. As a result, marketers can think of innovative approaches to promote their products and services, thereby increasing the likelihood of conversions. 

2. Marketo can help you track and score leads from your CRM.

By integrating your Marketo account into the CRM tool, you can have a seamless database connection. When a prospect signs up on your website and becomes a lead, the contact’s information automatically gets added to the CRM. 

Marketo offers an advanced feature of lead scoring that enables companies to score leads by assigning points and implementation of rankings like A, B, C, D, or terminologies like cold, warm, or hot. By doing so, companies can get a clear picture of the sales-readiness of the leads and identify the leads that are ready to move to sales and leads that need further nurturing.  

3. Marketo facilitates the sending of targeted emails.

Integrating Marketo with your CRM, CMS, or other programs will give you a holistic view of the kind of leads and their interaction with your marketing efforts. This strategy comes handy when you are planning to execute a lead nurturing campaign to garner leads over a period of time. Depending on the kind of your business and industry, your leads might not be willing to purchase from you instantly. For such long sales cycles, Marketo can be the perfect marketing tool that can let you send tailored content according to the preferences and actions taken by your lead. This will eventually pave avenues for stronger and long-lasting relationships.

4. You can analyze the performance of your Smarketing programs. 

Unless you have access to accurate metrics, you cannot ascertain how your marketing campaigns are performing online. With Marketo, you get detailed insights into your campaigns. For example: If you are looking forward to tracking the number of prospective clients who purchased a product via your online ad or measure the success of your sponsored social media post, Marketo can give you complete information about the same. Ultimately, it will allow you to determine the ROI generated from your marketing budget. 

5. You can adjust the send time according to the recipient’s time zone.

Marketo offers an interesting feature that gives you the liberty to set the time zone according to the geographical location of the subscriber so that the recipient receives the email at the apt time. As an example: If we have scheduled an email for 11 AM PST on Monday, it will send the email at 11 AM for subscribers in Pacific Standard Time. For other subscribers, it will recalculate the time zone based on the subscriber’s City, State, Country, or Zip Code.

6. It is a cost-effective platform 

Marketo gives you the provision to pay for the features you are using rather than the entire solution. It is suitable for you irrespective of the number of leads you have on your database. Whether you have less than 10,000 or around 1 million leads, Marketo can be an ideal choice for you. You will be able to scale up, as and when your business grows. Note that if you pay on an annual contract, you will be able to save between $250 to $2500, considering the plan you choose to go with.  

Wrapping Up

Marketo has grown to be one of the most popular marketing software tools owing to its user-friendliness and affordability, not to forget the range of exciting features it offers.

In case you are planning to switch to Marketo or looking for a Marketo specialist to help you out, Email Uplers has your back. Our Marketo Certified Associates will love to assist you with any migration or email integration needs. 

Just get in touch with us at hello@uplers.com and we will get back to you. 

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Disha Bhatt (Dave) works as a Senior content writer at Email Uplers. She is a dentist, who has found her calling in words & technical subjects. She loves to pen down travelogues and romantic short stories in her free time.

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