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75 Sun-kissed Subject Line Inspirations for Your Summer Email Campaigns

While you’re working hard on that beach body of yours (or not), it’s high time you also start thinking about how to work around your summer email marketing campaigns. While we all know the importance of copy for a converting email, what many marketers often downplay is the power of a subject line. The subject line is the threshold to any conversion through an email, as it is where the lead first encounters the brand in an email.

A subject line can impress the subscriber and immediately establish a good relationship, whereas a bad subject line can send you to the spam folder. We don’t want that to happen, right? Here are a few stats  that you should keep in mind if you have never paid attention to the subject lines in your emails:

 47% of email recipients open emails based on subject lines alone

26% are more likely to open an email with a personalized subject line.

50% of all emails are opened on mobile phones. So it’s ideal to keep your subject line short as most subject lines on smartphones show 24-64 characters.

This summer, keep the subject line as your top priority while you create your email campaigns and make the best of seasonal marketing to promote your brand. 

To inspire you, we’ve collated some of the best summer subject lines we came across:

1.Summer, summer, summertime! – Curate Labs & Magazine

2.       Summertime vibes with SoundLink Micro – Bose

3.       A tropical getaway in a bottle! – Atelier Cologne

4.       The cleanser that gets us through summer- Harry’s

5.       Our favorite summer tips just for you – Act Blue

6.       Summer stuff you can do now, for less –  Thumbtack

7.       Yup, we’ve got a “late summer” menu – Sweetgreen

8.       It’s Our Mystery Summer Sale –  PEEL

9.       Your 5 Summer Guest Passes are here – Clear

10.   Hot Summer in the City – Malin+Goetz

11.   Nokia Home: Your summer getaway essential – Nokia

12.   Summer Flash Sale on Designmodo! 50% Off! – Designmodo

13.   Summer is coming up peaches. – Ace Hotels

14.   Kick-Start your summer! – Sky sports

15.   – Penguin

16.   This summer’s hot spot: Mexico City – Airbnb

17.   The Farewell to Summer Sale – Chairish

18.   $100 Endless Summer Offer- Catch the Perfect Mattress – Leesa Sleep

19.  Beach Me Up! Summer’s HOTTEST Swim Trends + Semi-Annual Savings – Bare Necessities

20.   NEW Summer 16 Headwear – The Critical Slide Society

21.   We have a summer gift for you inside – Airbnb

22.   At Moqups, we’ve had a fruitful summer in the field of updates! – Moqups

23.   So long sweet summer!- Friendly’s

24.   Beat the heat, boss. Here’s our summer office style guide – Trunk Club

25.   Inside: a big end-of-summer treat (for two days only) – J. Crew

26.   10 Instagram Recipes You Need For A Social Summer- IFTTT

27.   Summer Lives On Black Sands Beach Umbrella- Sunday Supply Co.

28.   You’re Missing Out On Summer In SoBe! – Bluemoon Hotel

29.   The Blow-Up Sale: Make a splash this summer – Casper

30.   Summer Spirits – Shwood

31.  It’s melting, it’s melting! Save up to 75% NOW – Jockey

32.   14 Summer Sports Photos, Extreme Mountaineering Video, and More: Inside Nat Geo- National Geographic ( Long, but I would definitely open this email)

33.   Lessons on Safe Sunning – Violet Grey

34.   Flip-flops (check) Sunblock (check) Business Cards (check) – CJ Affiliate

35.   You are my sunshine – Bloom & Wild

36.   Hello sunshine, hello health – Ritual

37.   Ukuleles, snorkels, and dance parties – Sundance

38.   Hurry to save $25 on fun and sun! – Hertz

39.   Sunshine sold separately. – GFDA

40.   Heatwave goodbye up to 60% off. Must end midnight – Joules

41.   Roll, punch, heat, cool, grind, clean, coat, mould, pack… – Harry’s

42.   Newsflash: It’s still hot – Ace and Tate

43.   Staycation or Vacation – Which are you?

44.   Happy summer from ASU! – Arizona State University

45.  The ‘IT’ girl guide to summer – Revolve

46.   Woof the dog days of summer – Warby Parker

47.   Gang’s all there! Plan your group’s summer getaway – VRBO

48.   Never take them off – Sun Collective

49.   How Are You Working on Your Summer Body? – Daz 3D

50.   Cold Brew and Carry On – Union Hand-Roasted Coffee

51.  No power? No problem!- Here comes the sun – Lights4fun

52.  Carnage at the Billabong Pro Tahiti – Billabong

53. Your exclusive summer offer. – Equinox

54. A rosé like fresh summer strawberries and a touch of cream, 45% off – Wine Awesomeness

55. Beer Cocktails and Grilled Pizza? Hello, Summer! – Whole Foods Market

56. Up to 60% Off* Sitewide | Find Your Summer Favorites – Avenue.com

57. Recruiting Summer Reps! – Blenders Eyewear

58. Dear summer, we love you – Billabong

59. The Best Summer Dresses! – Yumi

60. Hello Sunshine! 10 Summer-Ready Styles – Sosandar

61. Brighten Up Your Summer – Bamboo Clothings

62. SUMMER SWIM IS IN- Beach Riot

63. Ready to Create the Most Memorable Summer? – Brit+Co

64. Summer, sun and extra 30% off – Lulus

65. Summer surprise! Free Shipping for 1 more day – Havenly

66. Summer’s last hurray! 50% off – Arena

67. The sun is out. These styles are in – Urban Brand

68. 3 key looks, endless summer styles – Nordstrom

69. Mesh: Beat the heat – Nike

70. Summer outfit struggles?? What to wear when you wanna look hot, but it’s hotter outside – Forever 21

71. NEW Summer Vibes – 11 Degrees UK

72. Wild Thing: 12 Looks to Love From Summer Swim 20 – Zimmermann

73. Free Delivery – Bring On Summer! – Damart UK

74. Sunny Shades to Brighten Your Day – Lafayette 148 NY

75. Forget a Summer Body. How’s your Summer Smile? – Alka-White

From the above inspirations, you can see that an apt subject line sets the right mood to the email based on what your message is and what the preferences of your target audience are. 

Here are a few things you should keep in mind while crafting a perfect subject line for your summer campaign:

  • Keep it sunny and subtle. Try using words that relate to the season of beaches, pool parties, tropical fruits or getaways and vacation, of course keeping your brand and products/services in mind
  • Keep it personal and unique. All your subscribers are different from each other, then why is your subject line the same for all? Think. Segment your audience and send personalized subject lines.
  • Keep the copy catchy yet straightforward. Don’t tell the email in the subject line and don’t deceive them either.
  • You can use emojis in the subject line. In a survey done by Adobe in 2019, more than 50% of users said they are likely to open an email with an emoji in the subject line. However, keep in mind that all email clients may not render the subject line the way you want it to.  
  • Timing is very important when it comes to email marketing. Especially during crisis-like situations, you might come across as highly salesy and insensitive if you serve an inappropriate subject line.
  • Test your subject lines. No matter what season of the year it is, A/B testing your subject lines is never off-season!

Wrap Up

We hope this collection of inspiring subject lines and tips will help you create awesome subject lines for your summer email campaigns. And if you have used summer subject lines that have performed well for you in the past, we would love to see them in the comment section below!

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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