12 St. Patrick’s Day Email Inspirations To Ensure You Join The Conversion Parade

The St. Patrick’s Day email by Focus Factor piques the subscriber’s curiosity by keeping the discount value a secret. The hero image and the copy complement each other and entice the reader to click on the CTA. They have made good use of the green color in the copy and CTA. Unlike other promotional emails, Focus Factor has stood true to its name and kept the email focused on a single message that makes it easier for the readers to take action. If you want to create an email like this one, you can get in touch with us and we will convert your psd to HTML email template.

With an attractive GIF in the hero image and relevant visuals in the subsequent folds, swanky badger has nailed their St. Patrick’s Day email. More so because St. Patrick’s Day is the third most popular drinking Holiday which makes their products an important part of the celebrations. They have used different shades of green in the email to reflect the vibe of this Holiday. In the footer, they have encouraged people to tag them in their social media posts. It will help them get user-generated content which can be used in future campaigns. 

The email by Oasis has nailed visual email marketing by using beautiful photographs featuring the huge range of their products. The readers are sure to click on the CTA and check their website. The subject line clearly communicates the purpose of the email and lets the user know what it is all about. Remember that your preheader should not be a repetition of your subject line. Instead, it should elaborate the subject line. For example: In this case, the subject line is: Freshly picked florals and the preheader text says: Plus, enjoy 40% off Spring Dresses exclusively on the app!. That’s brilliant usage of the preheader text space. 

The St. Patrick’s Day email by Gia Minerals is likely to perform well because of three reasons:

• A hero image that demonstrates the usage of their product
• Visuals and copy that are aligned with St. Patrick’s day elements
• User testimonials that work as social proof and build the reader’s confidence

The email footer shares the social media icons so that the users can stay connected with the brand through alternative channels too. 

Holidays are the perfect time to organize giveaways and boost your online visibility. That’s what Silk Maison has done through their St. Patrick’s Day email. It will not only enhance your social media followers but also give you access to user-generated content. You can include it in your future campaigns, thereby increasing your brand credibility. Subscribers are likely to take action as the email promises an attractive incentive to the winners. The email is neatly organized with an engaging copy, relevant visuals, and ample white space. 

There are four things that make the St. Patrick’s Day email by Breathalzyer a winner.

i. A hero image that matches the holiday mood
ii. Typography that reinforces visual hierarchy
iii. An actionable CTA contrasting the overall design and letting the user know how much they will save on making the purchase
iv. GIFs showing 360 degree view of their products

Of course, visuals form an important element of all email designs, especially occasion-based emails. But that doesn’t mean that people don’t read your copy. You can add some humor, metaphor, pun, and make your emails a fun read. Here’s how cratejoy has used “shamrocks” to describe their rocking St. Patrick’s Day offer. In the second and third folds of the email, they have promoted different products available on their store followed by a common CTA inviting the users to shop. 

If you follow our content resources regularly, you must have surely read our predictions for email design trends 2023. Asos has made excellent use of gradients and neons in their St. Patrick’s Day email. Generally, brands use soft pastels in their gradients but Asos has incorporated neon colors to stand out. In the second fold, they have used neon colors to highlight their offer for the occasion. The images and text are in perfect sync and follow the 20:80 ratio. Overall, it’s a neat design with plenty of breathing space for the readers.

Brands are experimenting with different types of visuals like 3D images, illustrations, and animations in their emails. Pet Creations Art has used a nice illustrative image to portray their artistic products. The copy and CTA blend in the overall hero section of the email. There’s just one problem. The footer mentions copyright 2021 while it should be 2022 (as it was sent in 2022). Although it looks like a trivial matter, it does make a difference.

MailPix has sent out a nice post-St. Paddy’s Day email with prominent use of green color. It highlights the offer and CTA, that are the most important elements of the email. So, visually it has done a great job. However, the copy has a typo where drinkware is spelled as dinkware. We cannot emphasize the importance of proofreading enough. Always have someone to check your emails before deployment. The tone, language, and spellings in your copy are as important as the email design. 

My Magic Carpet has chosen the visuals in such a way that they depict aesthetics, comfort, and uniqueness of the products. Despite the perfect imagery, there is a small problem with this email. Although it informs the readers about the extension of the sale, it doesn’t clearly communicate when the sale ends. It would have been great to include the exact date and time, like Sale ends on 18th March 00:00 EST. This becomes all the more important when you are catering to a global subscriber base. 

The green gradient and monochrome look make the email by Luxor Linens, LLC a winner. It is easy on the eyes and effectively conveys the gist of the email — 20% Off, coupon code, and the validity of the sale. They have also highlighted their limited collection products which further entices the readers to make the last-minute purchase.