The future is personal. The distant, unseen customer is no longer a hypothetical persona, but a flesh-and-blood entity who has their own preferences, inter...
Tag Archives: Email Marketing
Salesforce Marketing Cloud
December 27, 2023
Pardot, newly renamed as Marketing Cloud Account Engagement, is a B2B marketing automation platform. In this post, we will see how to lay the groundwork fo...
Email Marketing ROI
December 24, 2023
Father’s Day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on ...
Marketo
December 13, 2023
From email creation to automation to analytics, Marketo covers the whole gamut of email marketing, making it one of the most popular CRM tools out there.&n...
Salesforce Marketing Cloud
December 7, 2023
As is well known, segmentation facilitates personalization, which, all things being equal, results in increased ROI. So, segmentation is directly related t...
Email Campaign Management
December 5, 2023
As a business/marketer, building quality relationships with your customers is something that occupies your mind at all times. Rightfully so, of course. Gon...