Email marketing can get quite tricky with new trends being introduced every day. It is not possible to get access to all the email marketing reports or read every case study published by the email marketing platforms. With such a huge repository of content all over the web, it is difficult to consume every piece of content that is published.
So, what is the workaround?
Well, the simplest idea is to follow email marketing influencers on Twitter and learn about the latest best practices which will in turn help your business to grow.
Let’s take a look at the top email marketing influencers that every email enthusiast must follow.
1. Chris Donald
Chris Donald has an extensive experience of more than two decades in the field of email marketing and marketing automation. He has catered to numerous companies of small and medium size to achieve their goals and boost their email marketing budgets. In addition, he has also managed the email accounts of Fortune 500 companies.
You can follow Chris at @emailmadman on Twitter.
2. Ann Handley
The Chief Content Officer at MarketingProfs, Ann Handley is a digital marketing pioneer, writer and speaker who has given several keynote speeches at international events. She has authored two books, namely Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules. She also writes for globally acclaimed publications such as Entrepreneur. If we were to believe what people have to say, she gives out rainbow pens in conferences. How awesome is that!
You can follow Ann at @marketingprofs on Twitter.
3. Kath Pay
Kath is the Founder and CEO of Holistic Email Marketing who has been associated with renowned brands like Tommy Hilfiger, eBay, and Facebook. She is not only an international speaker but also manages the Advanced Email Marketing training at Econsultancy. She gives special consideration to customer-centric journeys with the help of a holistic, multi-channel approach.
You can follow her at @kathpay on Twitter.
4. Skip Fidura
Skip Fidura is a customer service director at DotMailer and a C-level marketing specialist who works particularly on email marketing techniques and messaging. He is one of the members of UK’s marketing association whose objective is to endorse email marketing best practices.
You can follow him at @skipfidura on Twitter.
5. Jeanne Jennings
With an experience of more than 20 years in the field of email marketing, Jeanne Jennings works as a consultant for business of various sizes and guides them on optimizing their email marketing channels to enhance conversions and bring more sales. Besides, she is a digital marketing teacher at Georgetown University. No wonder, she is one of the most influential email marketing professionals.
You can follow her at @jeajen on Twitter.
6. Justine Jordan
The current role of Justine is VP of Marketing at Litmus. She, along with her team, help marketers to build better emails and test them before hitting that much dreaded Send button. She is informally called Judge Jordan as she always has relatable advice. She is an email design critic and a regular industry speaker.
You can follow her at @meladorri on Twitter.
7. Chad White
Chad is not only the Research Director at Litmus, but also an email marketing author featured in over 100 publications, namely The New York Times, USA Today, and Fortune. He is the author of the book Email Marketing Rules that enlightens the readers about email marketing best practices. He has published more than 3000 posts in this name which makes it obvious that he does know a lot about email marketing.
You can follow him at @chadswhite on Twitter.
8. Dela Quist
As the CEO of Alchemy Worx, a digital agency with primary focus on email marketing, Dela Quist helps clients to run their email marketing right from strategizing, tracking and analyzing, copywriting, developing the email templates, optimizing the email marketing, etc. Moreover, he is among the esteemed members of the Digital Marketing Association.
You can follow him at @DelaQuist on Twitter.
9. Elliot Ross
Elliot Ross is the co-founder of Taxi for Email and is mainly associated with the creation of HTML email templates that render well on every inbox and ESP. Anyone who wishes to get a deep insight into coding email templates, adaptive HTML formatting, and email deliverability should certainly keep an eye on Elliot’s updates.
You can follow him at @iamelliot on Twitter.
10. Tink Taylor
Tink has an extensive experience of 20 years in digital communications. He was the one who brought the concept of digital marketing to small and large companies. He has made a huge contribution to the development of digital marketing to small and big companies. He is the Founder and President of the dotDigital Group PLC (dotdigital) that is an AIM listed company and has offices in New York, Cape Town, Sydney, Belarus, Manchester, London, and Melbourne.
You can follow him at @tinktaylor on Twitter.
11. Matthew Vernhout
If you want to learn more about ISP policies, email security and validation, email marketing regulations, and GDPR, you should follow Matthew Vernhout, the Director, Privacy & IndustryRelations at 250ok in Canada. He has an experience of more than two decades which makes him well-versed with all the rules about email delivery and its workarounds.
You can follow him at @EmailKarma on Twitter.
12. Tim Watson
Tim has specialized in email marketing since 14 years and has a vast experience in building customer journeys and writing engaging copy that converts. He has been elected as the member of the Email Council at the Data & Marketing Association twice. He is an International conference speaker and a leading email marketing consultant who strives to get results for his clients.
You can follow him at @tawatson on Twitter.
13. Chris Arrendale
Chris Arrendale is the CEO at Inbox Pros and is an expert in email security and privacy. He works as a consultant and has delivered several speeches on diverse topics pertaining to email. Just check out the Inbox Pros blog to get further information about email deliverability and privacy.
You can follow him at @arrendale on Twitter.
14. Matthew Smith
Matthew Smith is the founder of creative agency Fathom & Draft and Really Good Emails. He has worked for The Gates Foundation, U.S. Postal Service, Fox, MIT, and Seth Godin as a designer. Needless to say, he can be your go-to professional if you want to know more about email design.
You can follow him at @whale on Twitter.
15. John Thies
CEO and Co-founder of Email on Acid, John Thies, is one of the most engaging leaders in email industry. He is a coveted national conference speaker who strives to bring accessibility to emails and impart flawless email experience to the subscribers.
You can follow him at @johnethies on Twitter.
We hope you will get some awesome insights by following these email influencers on Twitter.
P.S. We shall keep updating this list with more influencers.