The journey of email as a marketing channel has been quite eventful. Inception of email was as a channel of interdepartmental communications in 1984, the potential of email was identified later in late 1990s when the access to personal email accounts was extended for general public. Marketers realized that with help of emails, the geographical restrictions to connect with customers was eliminated and HTML support helped add some color into their marketing emails. Fast forward to the current scenario, emails is a robust channel equipped with personalization tags, dynamic content blocks, CSS3 support, smart segmentation, and many other innovations.
As the digital marketing realm keeps updating itself year, it is important for marketers to be on the cutting edge. This is easily achievable when the best and brightest minds of the industry converge for a conference, to share their experiences, expertise & insights while also learning from other peers. So, Uplers present top conferences you should attend in 2019 in order to be a savvy marketer.
B2B Marketing Exchange (Feb. 25-27)
B2B Marketing Exchange is a conference who spotlights on all that’s new in B2B. The workshops and sessions are curated to approach different aspects of B2B marketing with a 360O view such as content marketing, demand generation, digital strategy, ABM, channel marketing, and sales enablement. Additionally, you can schedule an interactive one-to-one session with experts to get help achieving your B2B marketing goals.
The Canadian Email Summit (Feb 27)
The first ever email marketing conference for Canadian email marketers filled with sessions ranging from Data Protection & Privacy, trends in Email Deliverability, email automation, Future of emails amongst many others. If you are in Toronto on 27th, be sure to attend.
Brand Marketers Insider Summit (Mar. 4-7)
MediaPost’s Brand Marketers Insider Summit is the place to be for Senior Level marketers who control the email strategy and budget of their brands. The 3 day event covers topics such as marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution with “Cultivating Email in the Era of GDPR” as the central topic.
ConversionXL Live 2019 (Mar. 27-29)
This is a must-attend conference for people responsible for driving growth through optimization and experimentation. This is a great platform for building connections, practice what they preach, and meet great number of industry experts and conversion experts.
MarTech West (April 3-5)
Martech West promises attendees a greater understanding in the breadth of marketing technologies and how businesses can successfully integrate them into their marketing strategy and operations. This conference is the right place for senior-level marketers, marketing tech executives, creative technologists, data scientists, and digital strategists to share ideas & innovations and get enrich from the wide range of attendees.
EiQ: The Intelligent Email Gathering (Apr. 18)
EiQ by BrightWave is conference that focuses on the cutting-edge in email marketing. The goal of EiQ is to expose email marketers to progressive and unique email campaign related topics. Sessions include customer data, email production hacks, gender in email marketing, strategies for journey-focused campaigns, and information on using channels beyond the inbox.
Email Evolution Conference (Apr. 24-26)
While other conferences have a central theme, Email Evolution Conference has a different approach wherein the speakers submit their session topic to the organizers. This way, the attendees are exposed to the hottest topics that range from email capture forms, tips on email workflows, and reaching out to new audiences with email.
The Marketing Nation Summit (Apr. 29 – May 2)
Marketing Nation Summit is a conference organized by Marketo that provides valuable information about platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing operations, innovation, digital transformation and advertising. In addition to this, existing Marketo users can take advantages of breakout sessions to optimally use Marketo’s features.
C3 Summit (May 6-8)
C3 is a marketing conference that brings together leaders from around the world to New York City to share the unique strategies, tactics, and insights into organic marketing that make their brands the best in the business. With the attendees from varied B2B and B2C brands, C3 is place for personal as well as career development.
Email Innovations Summit (June 18 – 19)
Email Innovations Summit is a conference developed by ‘Only Influencer’ group of email marketers where the sessions revolve around the latest innovations and cutting-edge industry trends designed to boost open rates, increase engagement, and grow your business. Since this is open for a niche group, it is one of the most anticipated email marketing event.
MozCon (July 15–17)
Primarily MozCon was a conference for SEO but with the world of email marketing and SEO, it has become a must visit for any email marketer who wishes to go beyond with their email marketing results. Three days of forward-thinking, innovative and tactical sessions with digital marketing leaders awaits you here.
Content Marketing World (September 3-6)
Content Marketing World by Content Marketing Institute is a conference where over the course of over 120 sessions and workshops presented by the leading brand marketers and experts from around the world in the realm of content marketing. The sessions cover strategy, storytelling, ROI, demand generation, AI, and more new ideas.
Litmus Live (Dates Unannounced)
Litmus live is one of the conferences where the attendees come with increasing expectations every year and they return satisfied. Workshops about topics such as data-driven design to advanced personalization, optimized workflows, and so much more are highlights of this conference. A must attend for any email marketer.
Inbound (September 3-6)
Targeted primarily for Hubspot users, Inbound is a mega-conference that inspires, educates and connects with other marketers. Featuring session and keynotes from celebrities, marketing gurus and industry influencers, Inbound’s core focus is expanding business using Inbound methodology and industry innovations that help marketers build relations with their customers.
MarketingProfs B2B Forum (October 15-18)
Similar to MarketingNation and B2B Marketing Exchange, MarketingProfs B2B forum is a platform for B2B marketers to brainstorm and improve own skills. With MarketingSherpa being industry leaders for publishing different case-studies, articles and research papers on email marketing for different industries, the visit to this conference would be worth the investments.