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5 Email Design Mistakes To Avoid For A Better Click-Through Rate!

Which email design mistakes are eating up your ROI? Read on...

It’s the 3 seconds rule that dominates an email marketing industry! Your subscribers glance at an email and decide whether to engage further or just trash it out. Good design will enable the readers to keep an email in their Inbox.

So, what are these 5 email template design mistakes that you should ideally avoid?

Irrelevant Header

Email Header speaks volume about its content. A consistent header image that relates to the product or business visually makes it easy for the subscribers to decide keeping an email within them.

Illegible Fonts

Typography in an email is important. The main goal of any email or newsletter is to communicate with its target audience in an effective way. Using fonts that are illegible or too small to read annoys the reader, leading to a poor engagement and an increase in the unsubscribe rate over time. Using too many fonts might as well distract the subscribers’ attention missing out on the important content or calls to action.

Amateur color Scheme

An inappropriate color scheme looks unprofessional. Try to be away from the colors that are overly bright and hide your words. Also, try and avoid using multiple colors within the same email layout

or newsletter enabling viewers to easily read through the entire text without getting lost in the color schemes. An amateur color scheme can affect your brand building exercise and return on your virtual investment.

Image Only Emails

Image only emails are the best thing a marketer can do, if ROI is no big concern. Try to limit the use of images and if desired, provide proper ALT text to the images. Doing this, you will ensure that your email when not rendered properly will still not lose an impact. A blend of text and images makes for a good email layout.

Battling conundrum!

Your email shouldn’t be a conundrum for subscribers to be unriddled every day or every month. Having an email design with no hierarchy of information and overdose of information at the same time can spoil your ROI. Set the calls to action differently over less important information. Break the labyrinths into paragraphs and bullet points with key takeaways.


Email Design is an art. Design emails or newsletters that are visually appealing and at the same time easy to scan. Consider the above email design best practices for your email template design to enjoy a basket full of open rates, click-throughs, and conversions. Happy Inboxing!

Need help with creating a responsive email template for your next campaign? We can help.

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Kevin George

Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at or connect with him on LinkedIn.



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