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8 Performance-Efficient Automotive Email Design Examples

Automotive industry is not limited to design, development, manufacturing and deployment of vehicles. A proper marketing approach holds equal importanc...

Automotive industry is not limited to design, development, manufacturing and deployment of vehicles. A proper marketing approach holds equal importance along with this. Well, what can be better than email marketing that has an ability of adding personal and valuable touch to your subscriber’s thoughts and emotions? From fresh and engaging, to pleasurably splendid, these emails are sheer examples of excellence in automotive industry email design inspirations.

1. Volkswagen

This luxury cars cognoscente, starts their email journey with “Welcome to the Volkswagen family”. The welcome emails sets the tone for relationship building with the subscriber thanking for getting registered, and acknowledging how grateful they are to have you.

In addition to this, it assures the new members of the Volkswagen family how timely they’ll be receiving e-newsletters regarding offers, events, contests and everything along those lines. The modular themed email inspiration, gives a glimpse of how it is to be a part of Volkswagen.

Email design inspiration-Volkswagen

2. Jaguar

The following email by Jaguar unveils different offers regarding assortment of new models the brand has to offer. In addition to this, they have provided perks of scheduling a test drive in accordance to customer’s preferred timings. That reflects how brand entirely believes in customer’s convenience first!

Automotive Email templates- Jaguar

3. BMW

When a current customer refers someone else and when that turns into profit for business, it turns out to be a golden moment for brand. BMW did not miss out a moment to heartily thank their old customer. The sweet manner with which they expressed their thankfulness can be seen in below email:

Automotive Email Marketing- BMW

4. Land Rover

Land Rover set a perfect example of how to respond in the best possible way to customer’s inquiry regarding particular model. Just to makes sure that their customers acquire all the required information regarding the product, they schedule an appointment along with test drive. By this,

By this, person can get much familiar about all the aspects related to that model.Moreover, the brand is always keen to learn more about their customers so that they can serve them in a much better way. For this, set of questions are designed to procure in-depth knowledge about the person’s choice and preferences.

Lastly, they ended up email in much sophisticated manner by asking their customers for a one-to-one telephonic conversation.


5. Toyota

With the use of minimal colors, Toyota designed a simple yet elegant email template. In the following enquiry email, they responded back to their customer in crisp yet apt manner. Without missing out any information, it reverted back with all necessary information.


6. Mercedes Benz

The best part of email lies in the way they had portrayed all the information regarding pre-owned Mercedes Benz in a single mail. Without use of any animation or extra images, it has unveiled all the aspects of the model. Moreover, it highlighted all the salient features without occupying any extra space or implementation of any technology.

Email design marketing- Mercedes

7. Audi

Audi sends timely emails to its subscribers in order to provide their best assistance in each and every situation. In email below, keeping all the weather changes in mind, the brand made it sure to notify customer about weather forecast and how can Audi tyres be at their rescue.

By including the salient features of Audi winter tyres, it compels subscriber to think about its benefits & how it can save them from any road hazards. In addition to this, it has added a CTA for a detailed description of how winter tyres can tackle difficult weather situations in winter.

As a cherry on cake, it added a complimentary Audi Roadside Assistance offer on purchase of Audi winter tyres set. For providing further assistance to customers, it provided a CTA for one-to-one conversation with Local Audi Centre. Sheer perfection!

Automotive Email Marketing- Audi

8. Lamborghini

A welcome email from dream brand itself adds charm to your inbox. After getting registered to Lamborghini Newsletter, they send out a formal yet at the same time cordial revert with usage of minimal colors to their subscribers.

An assurance about receiving timely updates regarding new initiatives, new models, and all that jazz is stated in the below given email. Along with this, CTA to company’s official website is given at the end of the message so that their subscribers can acquire more information about company.

A direct link to company’s social handles is given in order to establish a strong bond with subscribers through all possible mediums. Lastly, to enhance deliverability, they request subscribers to add them in safe email list. Perfection at its best!

Automotive email marketing- Lamborghini

These automotive email templates reflects the taste and nature of company. Some believes in promoting the models by means of emails while some emphasizes on establishing customer relationship and satisfaction. Get a jump on 2016 with this amazing email designs for your automotive email marketing campaigns.

Have anything to add to this automotive email design inspiration? Jot it down below in the comment box! Let’s have an engaging discussion.

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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