Leveraging Logos in Emails with Festal Branding

Have you ever imagined the power of the logo of your brand?

It has the wherewithal to form a lasting impression of your brand. And isn’t that essential?

According to studies, our brain processes images 60,000 times faster than words and that’s exactly what the largest search engine company – Google – has made best use of.

Google is known for its quirky and interactive designs and doodles around its logo. It all started in 1998 when the logo doodle concept was born after Google founders Larry and Sergey played around with their corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert.

Google’s doodles are created with various modifications and humorous features, which change around holidays, birthdays of famous people, and major events. It has been observed that over the time, demand for doodles in logos has risen.

The Uplers take you on an exciting journey through various brand emails and their unique email templates, which give a glimpse of the festal/occasional elements within their logo, enhancing the brand email design.

BRAND: AMERICAN EAGLE OUTFITTERS

• This fantastic email was designed by American Eagle for the Halloween season.
• Keeping the theme in mind, the classic ‘flying eagle’ in their logo has been replaced with a ‘flying bat’.
• The color of the logo has also been changed – incorporating the orange tinge of the traditional Halloween pumpkin.
• These little changes make the email more appealing as it adapts certain elements without hampering the brand image, rather enhancing it.

BRAND: JACK THREAD

• The email oozes the arrival of winters and with Christmas right around the corner, the brand logo sports a Santa cap.
• The tiny cap on the logo adds a fun element along with keeping the basic logo design intact.
• The colors and font of the logo have not been changed.

BRAND: JOY

• This is the email sent out by JOY on Black Friday. The business logo has a happy bird in place of the letter ‘O’.
• The email is designed specifically for the Black Friday campaign, offering discounts.
• The color and design of the logo has been changed for the occasion but it’s not hampering the branding.

BRAND: NASTY GAL

• Here’s a fantastic email by Nasty Gal. Their logo has a simple GIF that’s not only enhancing the overall look of the email but is also sure to grab eyeballs.
• No major changes in terms of color or font are seen in the email logo.
• The GIF in the logo is an innovative way to surprise and engage subscribers.

BRAND: TRADESY

• Tradesy very smartly captures the fall season within its logo in the email.
• The colorful falling leaves indicate the end of fall and commencing of winter. Since the email is in tune with the Black Friday theme, the fall leaves are also in sync with the same.
• The colors of the leaves enhance the overall look of the logo, making it attractive.

BRAND: ROCKPORT

• In their Black Friday sale email, Rockport added an extra element in their logo. A simple yet elegant addition – a snowflake to symbolize the arrival of winters.
• No major changes have been made in the brand’s logo but the little addition is sure to bring a smile on the reader’s face, as it hints that the winters are right around the corner.

BRAND: Uplers

• Uplers in our St. Patrick’s Day email for 2017, included the traditional hat and 3 leaf clover as a part of brands’s logo.
• This small difference was appreciated and very well accepted among the subscribers.
• To know more about what we did, read our article- Logo Branding: Wearing the St. Patrick’s Hat

Wrapping Up

Experimenting is what leads to progress. As a writer once said, “Life is an experiment in which you may fail or succeed. Explore more.” This is what email marketers must aim for. Brand logos are impressionable, accepted. But they are also what can make you reach out to a greater mass. By being unique in your approach and experimenting a little, you can learn, succeed, and enjoy what you do.