Key Statistics

Email marketing is the prime mode of communication and engagement with audiences. But what do the statistics say for this period of uncertainty? Will you get a good open rate for your emails? Are your subscribers willing to click on your CTA and make a purchase? Here are some really useful stats:

  • According to Statista, only 15% respondents in the U.S. do not want to hear from brands at this time. This means, most of your subscribers either appreciate or don’t mind your emails.
  • Email open rates have risen by up to 25% week-on-week in retail. Also, daily email open rates are generally increasing by 5-10% each week.
  • According to Friederich, 52.92% consumers want critical updates about what to expect from a company, such as when or if they’re closing and how they can still engage with the brand
  • The average email open rate grew from 17.04% in February to 18.97% in March. The click rate increased from 2.57% in February to 2.72% in March.
  • According to Mailerlite, e-commerce purchases through emails have risen from 6,179 to 12,154. That’s a 96.7% increase.
  • Insight from BounceX suggests that email open rates as of 14th April are up 40% from levels before March 1st. However, website visits and conversion rates have steadied and are 10-20% lower than what we saw before March 1st.
  • Marketing email volume held steady, declining by less than 1% week-over-week, and remains 25% higher than pre-COVID averages. This increase is accompanied by a staggeringly high open rate that is 25% higher than pre-COVID levels, a record for the year.



  • Round-up: Coronavirus and Email Marketing


    Our friends at Onlyinfluencers collated this Coronavirus and Email Marketing round-up and it is indeed a great resource. You can check out some really nice resources here as well. Kudos to the team!

  • Forbes | April 6, 2020

    While every company out there is sending COVID-19 emails, Forbes shares emails from companies that stood out from the crowd.

  • Email Uplers | March 13, 2020

    If you are looking for some inspirations for emails to be sent during the global pandemic, this blog can be of great value to you.

  • MailChimp

    Article talks about the services MailChimp has to offer and how it can be used to reach the audience during COVID-19 crisis.

  • Campaign Monitor | March 20, 2020

    Campaign Monitor has enlightened the readers on the kind of emails to be sent along with some awesome email examples.

  • Campaign Monitor | March 27, 2020

    Inspiration for how a brand can respond to the novel coronavirus outbreak through email marketing.

  • Marketing Profs | April 21, 2020

    The blog shows that even with the myriad ways to communicate with customers today, email is still going strong and how to make the most of it.!

  • Practical Ecommerce | April 21, 2020

    Most ecommerce companies rely on email marketing. But the COVID-19 shutdown requires an evaluation of email frequency and tone, among other tactics, which is discussed in this blog.

  • Email Monday

    Gives an expansive overview of email marketing aspects from data analysis, retail e-marketing, guide to email marketers, communicating in a crisis and good examples of emails sent during COVID-19.

  • Inbox Army

    Check out some intriguing facts and figures around COVID-19 and reasons why email marketing works as the best marketing channel in these times followed by the factors to be considering and best practices for sending emails.

  • Campaign Monitor | April 2, 2020

    Learn about novel ideas to engage with the subscribers during COVID-19 in this article. It talks about considering emotional impact, lending a helping hand, asking the subscribers about their wellbeing, and allowing the subscribers to change their preferences.

  • MediaPost | April 16, 2020

    How can email marketers work more effectively amidst COVID-19? MediaPost has thrown light on the capabilities that email marketers could use to enhance their productivity.

  • Litmus | April 17, 2020

    Now is the perfect time to focus on keeping the ones you already have. This blog talk about how email marketers should make customer retention the number one priorityby increasing engagement and deepening your customers’ connection to your brand.

  • Really Good Emails | March 20, 2020

    Brands that have nailed COVID-19 marketing by sending emails of support, information and a splash of humour.

  • Litmus | April 7, 2020

    This blog takes a close look at how companies are staying connected to their subscribers using the most powerful channel they’ve got: email. Features 5 well-communicated emails during COVID-19

  • Word to the Wise

    In this microblog, you will get to read some great recommendations for COVID-19 emails, underscoring the importance of relevant and valuable emails.

  • Email On Acid | April 6, 2020

    As brands are still stumbling to find the right tone to deal with the corona virus crisis, here are some examples of brands that have mailed it right!

  • Email On Acid | March 31, 2020

    This blog lays out some thoughts on how to proceed with an email marketing program, should you even send messages or pause them all.

  • MarTechSeries | April 15, 2020

    This blog gives you some tips on how to send emails that are empathetic and provide some value or relief to customers in these troubling times and insights on how email marketing during these times provides an opportunity for your brand to make a difference in your own way.

  • Total Retail | April 14, 2020

    TotalRetail advises the readers to treat their promotion strategy like they execute Black Friday or Cyber Week campaigns. It underscores the importance of promoting valuable rather than revenue-generating content.

  • Word to the Wise

    Irrelevant and aggresive email blasts during a crisis can result in brand animosity. In current situation with customer priorities, preferences and values shifting along with shrinking business and economy, testing your emails becomes a must. Optimove tells you more.

  • RightInbox | April 17, 2020

    The article delves deeper into 9 best practices for email marketing during a global crisis.

  • eSputnik | April 7, 2020

    How brands can resonate with the situation using email marketing in a smart way and incorporate their services into delivery of practical or entertaining content helping make it through the corona virus outbreak.

  • Tinuiti | March 9, 2020

    This blog might or might not solve all your email marketing woes as a result of this outbreak, but the tips mentioned will help put your email program in the best position possible to respond to upcoming inventory hurdles. While there are still many unknowns, there are a few areas within our control as marketers that should be your point of focus which are explained in detail in this blog.

  • Tinuiti | April 9, 2020

    This blog features 9 brands who have stepped up to give back to the society. These brands are not only acting as the light at the end of the tunnel but are also nailing with inspiring emails in partnership with Tinuiti.

  • Ongage | April 2, 2020

    If you are wondering how you can improve email deliverability in these tough times, Ongage has suggested the perfect approach to help you out.

  • Email Uplers | April 4, 2020

    This article sheds light on how different industries have been impacted by the pandemic and the kind of emails they are sending.

  • Unbound B2B

    How brands should navigate the email marketing messaging minefield during COVID-19 crisis, a few guidelines.

  • Netcore | April 3, 2020

    Effective rules/tips to follow to ace your emailing during the COVID-19 crisis and get your message across to your subscribers correctly.

  • Netcore | April 17, 2020

    Blog enlists email marketing startegies for organsiation to cope up with COVID-19 crisis with sensible customer engagement especially for hard hit insustries like retail, trvael and e-commerce.

  • Gartner | March 15, 2020

    The global pandemic may or may not be a business opportunity for your company, but trying to make it a marketing opportunity for your brand is risky. This blog talks about how to do email right in a time where very inbox is brimming with COVID-19 emails.

  • Dela Quist | April 10, 2020

    Dela Quist has posted an interesting article that enlightens the reader on the subject line to use in the emails. Read on to know whether you should use COVID-19 or Coronavirus in the subject line.

  • Active Campaign | March 16, 2020

    Here are some emails compiled by Active Campaign received during the COVID-19 crisis and what they think about it. Not every approach will be a good fit for your business, but these emails might be a good inspiration and help you craft an email for your brand that stands out in every inbox.

  • Intuit

    The way in which a company operates in this time of uncertainty will directly impact their ability to retain their customers in the future. Brands that are mindful and empathetic of this current state will fare far better in the long term. Read on to know what more Tinuiti has to say about it.

  • Benchmark

    As a lot of us are being forced to adopt measures we never believed possible, and clear and direct communication has grown essential in a jungle of fraudulent mails and social media noise Benchmark gives you six ways email marketing will help your business deal with consequences of COVID 19.

  • SendGrid | March 13, 2020

    As many business are sending or planning on sending emails, on what steps they are taking to reduce the risk of COVID-19 or how they are dealing with it, this post by Send Grid provides some best practice tips if you want to send your own COVID-19 email update and are looking for some guidance.

  • Mediapost | April 9, 2020

    As a channel, email has continued to lend itself well to empathetic and clear communication during this crisis. This research blog by Email Insider digs deeper into the trend that consumers want information and reassurance during crisis.

  • Gartner | March 20, 2020

    In this time of panic and anxiety, consumers will also have greater expectations from brands to offer security and guidance. In using email as a channel to let customers know what your brand is doing about COVID-19, many brands are doing it wrong, which makes email marketing an element which will make or break your organisations future.

  • Marketing Gazette | April 30, 2020

    With only 14% of UK marketing campaigns are now continuing ‘as planned,’ Guy Hanson, VP of customer engagement international at Validity, discusses how marketers' emails can hit the right note during the coronavirus pandemic.

  • Mediapost | April 15, 2020

    Covid 19 emails are taking the cold spots as the COVID-19 emails which were so widespread a month ago is gradually declining, even as the death rates for the novel coronavirus have climbed. This blog dives deeper and gives us statistics based insights on email marketing trends.

  • Constant Contact

    Dan Fries of Constant contract explains how small businesses will take a pinch due to budget reallocations and shifting priorities. With the world in lockdown and economies on the brink of a possible global recession, email marketing is a low-cost, high-return option that will keep your communication lines open which will be the only bet in marketing and communications.

  • Emailout | April 7, 2020

    Emailout in this blog gives a detailed analysis of how 1 out 15 emails sent are fraudulent and how there has been an increase in BEC frauds targeting municipalities purchasing personal protective equipment or other supplies needed in the fight against COVID-19.

  • Builtin | April 7, 2020

    When organisations email entire client lists after years of silence, or send an email more to praise themselves as a “do-gooder” than to serve customers, it can backfire. Mae Rice of Built In dives deeper and tells us why every company you gave your email address to, is mailing you about coronavirus.

  • Campaign Monitor | May 11, 2020

    2020 has brought forth quite a few challenges to marketing professionals, as the need for contactless business has skyrocketed. More individuals are looking to increase their online sales, and, to do that, Campaign Monitor tells you how you must foster relationships between your brand and your customers.

  • Media Post | April 6, 2020

    The COVID-19 crisis is driving changes in email strategy as retailers try to stay in touch with their customers, judging by a flash survey conducted last week by SmarterHQ. Read on to find a detailed insight on how retailers are changing email tactics to engage customers.

  • Bezinga | May 7, 2020

    During the coronavirus crisis, email marketing is a powerful tool with a high potential for brands to reach their customers and convey their message. In this blog, find out how to emerge stronger on the other side, and with a more engaged and loyal audience.

  • Bloomerang | May 12, 2020

    Over the last month of social distancing and staying at home, out of a lot of the emails coming through the inboxes, some might have come across as tone deaf or inappropriate for the current environment, but there have also been many emails that were well-crafted and memorable. This blog talks about some of the characteristics of successful email marketing during a crisis.

  • Litmus | May 7, 2020

    This Interview from Litmus Live is where email marketers get on stage and share their ideas, tips, and insights is a great way to anaalyze and undersand, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? Shreyas Macheri talks about the art of adjusting email marketing during unprecedented times.

  • Oracle | May 12, 2020

    As businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open,this phased process will allow brands to test and learn in a way that was simply impossible early on in this crisis when everything happened so quickly. The more gradual nature of the re-opening is a huge factor in our advice for brands. Read on to find out how to make most of the light at the end of the tunnel.

  • Fuel Travel | April 22, 2020

    For the hotel email market, it’s not too late to survey the database to gauge sentiment or ask your customer to update their preferences as the we journey to the other side of the crisis. Appending responses to database entries will allow you to target at a more granular level during recovery. Read on to know how to let data drive your post crisis email marketing efforts.

  • TechTarget | May 1, 2020

    Businesses lean on email, social media marketing and softer brand messaging to keep customers engaged while the coronavirus keeps the world quarantined at home. This blog tells you how businesses should consider adjusting their marketing strategies during the COVID-19 pandemic to accommodate customer needs.

  • Campaign Monitor | May 18, 2020

    The email marketing world is constantly changing, and companies both large and small are working at breakneck speeds to adapt has made email marketers work amidst overcoming various challenges especially when it comes to changes in email deliverability during COVID-19. This blog give you a detailed report on what marketers might be worried about during this time, in terms of email bounces, as well as what can be done to combat any undesired change.

  • Campaign Monitor | May 14, 2020

    In order to prevent subscriber churn, it’s important to let go of old theories and focus on what’s best for our subscribers, instead of our own marketing needs, especially during such unprecedented times. This blog gives a deeper dive into debunking old theories and myths, how to elevate your list growth strategies, and tips to keep subscribers consistently and highly engaged.

  • Socialmediatoday | May 1, 2020

    Are you looking for ways to steer your business through the Coronavirus crisis? Want to know the key email marketing techniques you should pay attention to? The team from Digioh share their tips for success in this info graphic with bonus tips to get more emails opened & clicked.

  • EmailExpert | May 18, 2020

    Email conducted a survey and “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the question posed to 500 Americans online this weekend that chose to respond. The survey has shown a clear divide in how email marketing efforts during the crisis have been perceived differently not just by the sexes but by age as well.

  • Warc | May, 2020

    This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategize through email marketing amid the unprecedented disruption caused by the novel coronavirus outbreak. This blog gives you detailed insights supported by data that email marketing will only get more important in the future, read on to know how.

  • Zettasphere

    This blog tells us why halting our email sends during a pandemic or even otheriwse is a bad idea for any organisation. In addition to that, they have given research backed insights on the growth areas in eCommerce from pre to post COVID and how innovative entrepreneurs have been able to pivot into new products and services. Read on to find out the details.

  • Campaign Monitor | May 25, 2020

    It’s no secret that businesses, especially small businesses are struggling to stay afloat. And for them to remain functional, it is very important to adapt with changing times. Campaign Monitpr has cultivated a list of companies that have pivoted their businesses during COVID-19, highlighting their novel ideas and how they effectively drew in new business amidst a strenuous time for all. Read on to know more.

  • Marketo

    Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. This blog tells you how content can be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. Read on to find out how organisations can strategise to manage the challenges of the pandemic.

  • Business2Community | May 26, 2020

    Ignoring the crisis and acting as if it’s business, as usual, gives the impression that your brand just doesn’t care and making too much effort makes you look like you're abusing the situation for your own brand requirements. This blog will tell youhow some brands have nailed the fine line between these two extrems and come up with some top-notch email designs. Read on.

  • Marketing Profs | May 26, 2020

    As we slowly do our best to adjust to the "new normal," some states are loosening lockdown measures gradually returning to work and a semblance of normalcy. And with some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email marketing, since so many have been relying on digital communication more than ever. Read on for a deeper dive.

  • Hospitality Net | May 21, 2020

    Email is the only platform that allows you to directly choose who, when and how you want to communicate to your audience. During this crisis, email has been the driving force to every marketing and overall communication strategy. As COVID-19 slows travel significantly, now is a great time to re-evaluate and recalibrate your marketing efforts. Read on to know more and consider these points in your email marketing campaigns.

  • Campaign Monitor | May 21, 2020

    This blog examines what responding to COVID-19 looks like for different industries. What are the effects of this unprecedented time on customer relationships and marketing efforts? Campaign monitor has also highlighted some best practices and examples of COVID emails for each field as well. Read on to get the latest email marketing insight and trends.

  • Smart Messenger

    If you are one of the many businesses preparing to relaunch following the coronavirus lockdown, email marketing is the perfect communications tool. Whether you’ve continued to trade during the lockdown, or you are soon reopening, this blog will show you how to use email marketing to let your customers know that you are back and ready to do business.

  • Campaign Monitor | May 14, 2020

    Coronavirus has not just changed our lifestyle, but has shaken the roots of email marketing strategies as well. Be it the content and approach of email to the amount of email blasts. The activities and email behaviour of our subscribers has changed and therefore it is time to consider changing our send time of emails as well. This blog precisely investigates what these changes are so you can learn, grow, and adapt during this unique time.

  • Sendgrid | May 22, 2020

    During these uncertain times, some brands have had to cut back their email sending, others have seen their audience demographics shift and a few have found all-new ways to utilize their email program to build and maintain relationships with their subscribers. But adapting to the new normal in email marketing has come with some challenges. This blog gives us some good things to keep in mind as we all work to return to more normal activities.

  • Response Labs | April 17, 2020

    When COVID-19 emails of a client of Response Labs, with a 60+% open rate, started landing in Gmail’s spam folder, sthey were flagged as spam and Gmail started bulking their emails. In this blog, they tell how they revived an email campaign where most marketers would lose hope.

  • Response Labs | May 12, 2020

    As in-store experience is limited due to social distancing; and ecommerce has taken over as the primary means of customer purchase, a lot of companies are struggling with this change. Although, communicating clearly, consistently and quickly are the keys to being successful as a business and retaining customer loyalty during a crisis, read on to know how to nail that in email marketing.

  • Response Labs | May 18, 2020

    In early April, at the height of the COVID-19 restrictions, Response Labs surveyed consumers to find out what they thought about takeout/delivery from restaurants as a meal option. Six weeks later, so we ran the same survey to get a gauge for how consumer preferences may have shifted. The results provide four keys to restaurant marketing during COVID-19 and roadmap for success in the coming months.

  • Econsultancy | April 6, 2020

    Read on to find som interesting statistics about the shift in email marketing in the beginning weeks of the COVID-19 pandemic.This blog by Mailer lite offers a deep dive into the situation backed with facts and figures.

  • Mailer Lite | May 14, 2020

    Covid-19 has resulted in a surge in email marketing, but are brands making the most of the channel, and how can they ensure best practice during this time? Here’s a blog by Econsultancy which gives us an insight at some recent email marketing stats, and a few examples of emails from brands during the pandemic

  • Campaign Monitor | May 27, 2020

    The hospitality and travel industry has been hit hard with cancelled events, flight restrictions, and social distancing wreaks havoc on businesses. On the bright side, business will resume eventually, and, when it does, corporate messaging will be more critical than ever. In these unprecedented times, are you unsure of what message you should send to your contacts post COVID-19? Campaign Monitor helps.

  • Campaign Monitor | May 26, 2020

    As an email marketer for retailers aiming to reopen their doors after COVID-19 quarantines, what should you keep in mind when crafting your campaigns? Campaign Monitor shows us ways to retool emails for maximum impact in this new normal: pertinent perspectives, best practices, and more.

  • Campaign Monitor | May 29, 2020

    Social distancing policies and stay-at-home mandates mean in-person events like fundraiser galas and walks/runs are canceled. Nonprofits rely on these sources of contributions to keep their organizations running. How can nonprofits drive donations during times of economic uncertainty? Campaign Monitor is at your rescue.

  • Send Grid | June 3, 2020

    As businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication. But do recipients actually want this communication? Send Grid decided to find out by surveying a sample of 244 of their customers across demographics and regions in the US.

  • Smart Messenger

    Local businesses got the chance to shine during the coronavirus lockdown while supply chains for major players ground to a halt. So, if you are one of the many small businesses who won new customers during COVID-19, the big question is – how do you keep them? Smartmessenger gives you five tips on how you can use your regular emails to develop a long-term relationship with your new customers.

  • Campaign Monitor | May 29, 2020

    As many companies go through layoffs, furloughs, and budget cuts, marketers are forced to recognize tough news and deliver it to others.How transparent should they be with customers? Read on to learn about the psychology behind delivering tough news, how companies are doing it, plus real-life examples of their emails.

  • DAC group | May 12, 2020

    Alongside valuable information pertaining to changes in policy and business operations, recipients are also expecting a reassuring sense of “business as usual”. With that in mind, here’s our advice for your email marketing strategy as you pause to assess your upcoming campaigns.

  • business2community | June 10, 2020

    As marketers are faced with a need to study the metrics yielded during this time, and figure out how to translate the current experience into a pandemic-less future, when things return to something closer to normal. This blog will help you apply its email marketing lessons to any future point in time.

  • RebelInteractive | June 12, 2020

    This blog digs deeper on how email topics have changed quickly from week to week as uncertainty continued to loom. Be it the emails from companies facing uncertainty in not knowing how long the “situation” would last; or what companies were doing to try and stay afloat, or today where companies are communicating reopening plans. Read on to know more.

  • WebLITE

    Durong these changing circumstances it is inevitable to not adapt our email strategy. The current COVID-19 pandemic has had a profound impact on businesses and everyone is trying to stay afloat. This blog tells you, how to change the way we talk to customers making it the best time to updating your email marketing strategy.

  • Market2all | June 10, 2020

    As the world starts to come out of its COVID-19 shell, it can be especially difficult for retailers as they keep the communication about closures or service changes on, by using email marketing. This blog tells you what should businesses, non-profits and retailers keep in mind when crafting their campaigns in the comeback.

  • Valasys Media | June 19, 2020

    In this blog, Valysys media tells you about the ways to scale-up your email marketing during coronavirus by delivering hyper-personalized & relevant messages to your prospects, and customers so as to help you actualize and optimize your bottom-line revenue goals.

  • Pure360 | June 10,2020

    With many brands dialling down their communications to a slow trickle, the question is, how can marketers be sure they got it right? Data agency Profusion & Pure360 studied the email marketing interactions of over 1 million Retail consumers, pre and during COVID-19. Here’s a quick snapshot of the trends they identified.

  • Embryo Digital | June 4, 2020

    During this unprecedented time, email marketers have to be even more mindful of what we send through our emails, who we send it to and what we say. In all honestly, most of it is just common sense and a modicum of empathy, but somehow brands have still managed to see some pretty big blunders. This blog tells you how to do it right.

  • Paubox | June 17,2020

    Personalized email marketing can be an effective tool for healthcare providers to improve patient outcomes, reduce costs, and grow their businesses. Paubox marketing tells you why personalized email marketing is important and has put together some examples of healthcare email marketing.

  • Pure360 | May 29, 2020

    Amid COVID-19 there have been many changes to the way businesses interact with consumers and how consumers behave on a micro level. There has never been a better time to update and give your welcome email or series a re-invigoration. Pure 360 tells you 6 reasons why you should do this today as part of your recovery planning.

  • Pure360 | June 8, 2020

    The coronavirus pandemic is unprecedented and unlike anything we have experienced in recent history. For many brands, this poses a significant challenge – many having to respond based on gut over data. Pure 360 reveals what customers feel and think email marketing should adapt during a crisis.

  • ANA- Association of National Advertisers | April 29, 2020

    With almost every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value. ANA tells you how.

Contact us if you would like to share your support with the community in terms of content/offer/video etc.

Community Support

Life is all about lending a helping hand when it matters the most. The email marketing community has come together to help businesses through the crisis by offering services for free or at discounted rates. Here’s how support is pouring in from all sides:

  • Email On Acid: Complimentary Subscriptions to COVID-19 impacted business sectors.

    Email on Acid is offering complimentary subscriptions to those individuals and organizations who are directly associated with the severely impacted business sectors such as hospitality, travel, entertainment, education, and non-profits to name a few.

  • Constant Contact: Provides Small Business Support Kit.

    In view of the current pandemic situation, Constant Contact has introduced Small Business Support Kit that would assist the small business owners with activities like making a plan, sell online, get expert help, learn new skills, open an online store, and apply for relief funding.

  • MailChimp: Free domains for 5 yrs, MailChimp accounts, $10 M relief fund and many more offers.

    MailChimp has rolled out several offers for their customers, including free .coms for 5 years, free standard MailChimp accounts for eligible public service organizations, and $10M price relief fund for small business customers.

  • HubSpot: Offers Discounts and Extended send limits.

    From reduced prices, extended email send limits to free tools, HubSpot is trying to navigate through this situtaion with emapthy.

  • Oracle: Free Oracle learning and certifications for individuals, marketers and all.

    Oracle ramps up free online learning and certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database other than helping its customer to conitnue their operations by responding to the unique demands that one may be facing.

  • Netcore: Complimenatry access to premium account for 3 months.

    With a view to help its cutomer Netcore's email relief program is offering complimentary access to their premium AI-powered Email Platform for 3 months. This includes unlimited email sends and premium features like advanced segmentation, analytics, email optimization and so on.

  • Movableink: Messaging app free for all clients till end of 2020.

    The Critical Messaging App by Mobile Ink is now available to all of their clients to use for free through the end of the year for COVID-19 service messaging.

  • Act on: Special Offers for contacts and crisis communication at no extra cost.

    Act On is providing special offers for active contacts and crisis communication at no extra cost to help clients deliver those critical messages other than doing everything to make sure their automation service is spot on.

  • IContact: Resources and tips for small businesses.

    Series of resources, tips, advice and how-to’s for small businesses during these challenging times on how to communicate better and stay relevant by IContact.

  • Get response: 2-Month Free Offer for New Customers.

    To help face business uncertainty, GetResponse Enterprise is providing a 2-month free offer to all new customers who can benefit from powerful webinars, email and marketing functionality on the platform.

  • Close: Low cost plan for startups and additional calling credits to customers

    In this unusual time, it’s more important than ever to have the right tools to accelerate your sales process. That’s why Close is taking steps like ‘Low cost plan for startups and additional calling credits to customers to make businesses even more successful in the months to come.

  • Hive: Free Email Marketing Services to Help Businesses During COVID-19

    Hive is offering free email marketing services like email marketing consultations, email template creation, email automation and free on boarding to Hive. To help businesses feel confident about their email marketing strategy, from what an organisation can do with the resources they have, Hive has taken this initiative to make email marketing easier for many.

  • BuyerGenomics: Providing use of it's platform at zero cost through the end of the pandemic

    BuyerGenomics is serving e-commerce and retail emailers by providing use of it's platform at zero cost through the end of the pandemic, through their Giving Back Program called "Look Forward"

Email Uplers is offering Email, Landing Page and Banner services at
no charge to support businesses affected by COVID-19.
Contact us if you would like to share your support with the community in terms of content/offer/video etc.


In our search for a more detailed resource like an ebook on ‘Email Marketing during the COVID-19 crisis’, we didn’t really come across this niche topic. But we found this ebook on best practices of marketing in general amid corona. It does speak about how you should change your email marketing too.

  • A Comprehensive Guide To Benevolent Email Marketing During The COVID-19 Global Crisis

    Email Uplers

    From analyzing the current crisis situation, to everything you must know about email marketing during the crisis, this E-book offers you research backed insights, tips, best practices, examples that have nailed it and most importantly how to nail it in your email campaign.

  • Marketing Amid Corona Marketers Playbook


    This playbook includes multiple examples of marketing campaigns and best practices you can implement to overcome the challenges you face during the COVID-19 outbreak.

  • Ramping up retail when lockdown lifts - Marketing during COVID-19


    Phrasee tells us that brands which invest in downtime and focus on their core offering and their message will do well once things go back to normalcy. This ebook gives an insights on the power of email communication, AI powered copywriting, accelerating for recovery and many other strategies.


Pivoting to eCommerce-Only Marketing During COVID-19

Retail marketers are working hard to meet a massive shift in shopper behavior and product demand while continuing to deliver the best brand experience possible. Through this video, understand COVID-19’s impact on the consumer and retail landscape and how you can pivot your marketing approach and priorities accordingly.

Marketing through the Coronavirus Pandemic - Email Marketing Tips

In this series of short video tips I'll look at different things you could be doing in your business to help you get 'more digital' and keep working with your clients through these unprecedented and very tricky times.

Email Marketing Amid COVID-19

Since the COVID-19 pandemic has hit globally, businesses have been affected and marketing strategies have changed. Through this video, you will understand how to strategize your email marketing campaigns during these trying times.

COVID-19 Small Business Tips - Email Marketing and Video Conferencing

With COVID-19 affecting global markets, we are trying to help as many small businesses as we can with their digital marketing. The simplest thing is to start with email marketing to past clients. Learn more platforms like MailChimp can help.

Marketing Amid Corona

In this series of short video tips I'll look at different things you could be doing in your business to help you get 'more digital' and keep working with your clients through these unprecedented and very tricky times.

EmailGeeks Email Marketing Strategy

In this series of short video tips I'll look at different things you could be doing in your business to help you get 'more digital' and keep working with your clients through these unprecedented and very tricky times.

EmailGeeks at Home Drinking Coffee Ep. 1 - Introduction

Email Geeks, in this video, the first in their EmailGeeks at Home Drinking Coffee series, discuss our reasons for starting this series, and, most importantly, chat about email marketing.

EmailGeeks at Home Drinking Coffee Ep 2 - Picking Yourself Back Up

In this second episode of EmailGeeks at Home Drinking Coffee, the geek hosts chat with special guest, the great Ryan Phelan, about career development amid tumultuous times.

EmailGeeks at Home Drinking Coffee Ep 3 - Strategy

The third episode of EmailGeeks at Home Drinking Coffee is all about "Strategy" and the hosts discuss it with Email Industry powerhouse Kristin Bond.

EmailGeeks at Home Drinking Coffee Ep 4 - Finding a Mentor, Being a Mentor

In the fourth episode of EmailGeeks at Home Drinking Coffee, email geeks focus on discussing Social Intelligence with the inimitable Dave Allen, President CRM Division at Zeta Global.

EmailGeeks at Home Drinking Coffee Ep 5 - Lessons from a 10-Year Veteran of Working from Home

The fifth episode of EmailGeeks at Home Drinking Coffee discusss the important topic of working remotely with industry icon Melissa Shaw.

EmailGeeks at Home Drinking Coffee Ep 6 - Selling in a Crisis: Court to Win

In their sixth episode of EmailGeeks at Home Drinking Coffee, the hosts chat with special guest Nick Fugaro, friend and email salesman extraordinaire, discussing how selling during a pandemic can be a win/win for buyer and seller.

Reach out to customers through email during COVID-19

This video by Go Daddy gives us an insight about 'The Importance of Communicating Business Changes to Your Customers'

Email Marketing Amid COVID-19

Should you be emailing during the crisis and what should be the best practices? Liz Day explains about Email Marketing Amid COVID-19 with some great examples in this video

Best Practices for Email Marketing During a Crisis

Learn the Best Practices for Email Marketing During a Crisis through this video that comprises of everything from how email marketers should be reacting to this crisis to how they should communicate with subscribers during this time.

Set up a COVID-19 Email Campaign in Bloomerang

This video delves into 'How to set up and schedule your Covid Email Campaign' and details about the types of emails you can send during this time.

Why coronavirus scammers can send fake emails from the WHO
Vox | April 2, 2020

During the coronavirus pandemic, scammers have sent several emails using the domain of the World Health Organization. There is a way for organizations and companies to prevent spoofing of their domain using a free authentication system called DMARC, an anti-spoofing protocols in email systems.

Email Hacks & Closing More Deals During COVID-19 - Commercial Real Estate
Digsy | March 26, 2020

In this episode this episode Bucky & Andrew talk about their email productivity hacks that help them stay sane & make more money. They also talk about what innovations they're noticing in CRE marketing & sales during the COVID-19 crisis that other CRE professionals can use.

Don’t send Irrelevant Emails during COVID -19 | Email Best Practices
Pepipost | April 28, 2020

This video tells about how you can be calm and forward looking and interact with your subscribers effectively during the crisis time.You will get to know some do’s and don’t to keep your email program healthy and avoid hampering your brand’s reputation.

Business Email Compromise During COVID-19
Kroll | May 1, 2020

Experts share the latest trends and insights in business email compromise as we navigate the uncertainty of COVID-19. Learn how to minimize business disruption and economic losses from this fraudulent activity.

How To Reach Out Through Email During COVID-19 • Email Follow-Up
John Costigan | April 7, 2020

This video gives you tips on how to follow up with your customers or prospects during this pandemic. As all of us navigating thrpugh these unprecednted times, this video answers ton of questions on how to sell with email.

Pivoting to eCommerce-Only Marketing During COVID-19

Marketing through the Coronavirus Pandemic - Email Marketing Tips

Email Marketing Amid COVID-19

COVID-19 Small Business Tips - Email Marketing and Video Conferencing

Marketing Amid Corona

EmailGeeks Email Marketing Strategy

EmailGeeks at Home Drinking Coffee Ep. 1 - Introduction

EmailGeeks at Home Drinking Coffee Ep 2 - Picking Yourself Back Up

EmailGeeks at Home Drinking Coffee Ep 3 - Strategy

EmailGeeks at Home Drinking Coffee Ep 4 - Finding a Mentor, Being a Mentor

EmailGeeks at Home Drinking Coffee Ep 5 - Lessons from a 10-Year Veteran of Working from Home

EmailGeeks at Home Drinking Coffee Ep 6 - Selling in a Crisis: Court to Win

Reach out to customers through email during COVID-19

Email Marketing Amid COVID-19

Best Practices for Email Marketing During a Crisis

Set up a COVID-19 Email Campaign in Bloomerang

Why coronavirus scammers can send fake emails from the WHO

Email Hacks & Closing More Deals During COVID-19 - Commercial Real Estate

Don’t send Irrelevant Emails during COVID -19 | Email Best Practices

Business Email Compromise During COVID-19

How To Reach Out Through Email During COVID-19 • Email Follow-Up


  • Email Marketing During a Crisis: Lessons & Advice

    Brightwave | March 23, 2020

    Through their webinar, Brightwave has shared email marketing lessons for a crisis. At the end of the recording, you will be able to learn how to keep your business running in an effective way with email marketing.

  • Email Marketing for Sensitive Times

    World Data

    Jay Schwedelson, President & CEO of world data, talks about the historic and revolutionary trends in email marketing during the COVID-19 crisis. With an expertise in email markeitng for over 20 years,he provides extensive research and data backed insights on how to use email marketing the smart way.

  • Best Practices for Email Marketing During a Crisis Webinar

    Litmus | March 27, 2020

    Really Good Emails in association with Litmus rolled out a webinar discussing the importance of email marketing during a crisis and how to go about it by focusing on the current situation.

  • Adobe Summit


    As events are cancelled with view to COVID-19, the digital experience conference has gone digital. Hear from Adobe leaders and discover new product innovations. Explore 100+ breakouts across six tracks. All in your browser and on-demand.

  • Maximizing Email Marketing For Your Clients

    Kickbox | April 29, 2020

    Mike Barnes and Lauren Meyer of Campaign Monitor and Kickbox respectively will come to gether for a webinar as organisations are faced with a changing marketplace.This webinar will be useful for agencies that leverage email marketing are under more pressure to do more with less for their clients.

  • Maximizing Email Marketing ROI in 2020 AC (After COVID-19)


    Smartech is offering a business-first webinar to learn how your brand can harness the power of AI with agility to offer your customers the most relevant product or content recommendations – during and post this crisis, at every stage of the customer lifecycle.

  • Best Practices for Email Marketing During a Crisis


    In this webinar, Litmus has shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of their favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis.

  • D2C Marketing Strategies for Navigating COVID-19


    Joe Mcarthy of Klaviyo gives a detailed insight on how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfil customer demand. The webinar gives an extended knowledge about mail personalization and defence mechanisms for economic downturns.

  • State of Email


    COVID -19’s ever changing climate is leaving email marketers with lots of questions and no clear, consistent answers. In this webinar, a grand panel of a dozen email marketing experts provides real-time data, best practices, and email program recommendations to help you through this time of uncertainty.

  • COVID-19 Email Marketing Tips and Trends


    Optimove in this webinar gives you the tips and trends with examples and research backed data to strenthen your email marketing campaign. This webinar will help you analyze the email marketing situation in these fast changing times, especially during the COVID 19 crisis.

  • Key Segments to Engage - Outreach During COVID-19 Series

    Klaviyo | May 1, 2020

    During these unprecedented times, many marketers are wondering if they are reaching out to the right people, at the right time, with the right message. Klaviyo in the first part of an interactive series webinar, outline the optimal segments to engage with email marketing.

  • Where do we go from here? - Email in the COVID-19 era


    This webinar, a part of the Stensul Fresh Voices collaborated with Women of Email, offers perspective on thoughtful use of the email channel in the COVID-19 era. The panel give you insights on copy, strategy and design that will protect brand sentiment during a period of uncertainty and prepare you for success when business-as-usual makes a return.

  • Webinar: COVID-19 Email Attacks Evolving as Outbreak Spreads

    F-Secure | April 8, 2020

    COVID-19 themed attacks evolve as outbreak spreads. Christine Bejerasco from F-Secure’s Tactical Defense Unit sheds light on how coronavirus themed email attacks have spread along with the virus and what you can do to stop them.

  • COVID Benchmarks Deep Dive: How Your Email Strategy Must Change

    Campaign Monitor | June 10, 2020

    Exploring data from the COVID-edition of the Email Benchmarks Report by Campaign Monitor, this webinar will give you insights at what exactly has changed in the email landscape and what it means for your marketing programs. Jared Evers, Senior Content Marketing Manager and Ros Hodegkiss, Customer Experience Programs Manager of Campaign Monitor will take you through how email marketing has changed it's course through the COVID-19 pandemic.

  • COVID benchmanrks deep dive

    Campaign Monitor | June 8, 2020

    Exploring data from the COVID-edition of the Email Benchmarks Report, Campaign Monitor takes a look at what exactly has changed in the email landscape and what it means for your marketing programs during and after COVID-19.

  • Email Marketing for Sensitive Times

    Association of National Advertisers | April 24, 2020

    This webinar is focused on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, this webinar shares key stats, techniques, and methods to ensure performance and appropriateness during these difficult times.


Expert Opinion

  • "Try to keep communications short and precise about the difficult circumstances you and your customers are facing and how you are dealing with them. Every company is going to send out these sorts of emails at a time like this, and if they are all quite long it will quickly cause reading fatigue for audiences."

    Klaudia Piaskowska
    Email Account Manager, Taxi for Email
  • "It's really important to be genuine and not the time for any marketing that deep down, we know is pushing our luck. Be aware of your tone and how your message may be received."

    Elliot Ross
    CEO, Taxi for Email and Managing Director, ActionRocket
  • "Is there anything in your automated campaigns that could potentially come across as insensitive during these unprecedented times? Is your product or service currently unavailable or impractical (like a coupon for a brick and mortar store)? Is the timeline for redemption even feasible? It’s time to analyze and adjust your automation campaigns that you haven’t touched in months or even years. Inboxes are crowded and email addresses are incredibly valuable. Don’t give your subscribers a reason to unsubscribe by sending a tone-deaf email."

    John Thies
    CEO and Co-Founder, Email On Acid
  • We’re encouraging clients to send fun, lighthearted campaigns and actively discouraging them from sending covid-related emails because of the risk it presents to their email deliverability -

    Scott Hardigree
    Founder, Email Industries
  • This is NOT a time for business as usual. Ignoring the elephant in the room won’t make it go away nor will jumping on a trust-washing, coronavirus-messaging bandwagon if it’s not relevant to your brand or company

    Karen Talavera
    Founder, Synchronicity Marketing

Email Uplers is offering Email, Landing Page and Banner services at no charge to support businesses affected by COVID-19.

Email Uplers is here to help BUSINESSES
affected by COVID-19

Get in touch with us if you have any digital marketing requirement.

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