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Key Statistics

Various studies have proved that email marketing is one of the most rewarding modes of communication and engagement. Here’s a collection of the best statistics blogs that every email marketer must read to get a hang of the state of email and its bright future.

Blogs

The more you read, the more you will know. But it’s natural to feel lost sometimes given the number of blogs around email marketing available on the internet. Here’s an extensive collection that our expert team has hand-picked for you; we’re sure you will find it insightful.

Infographics

Infographics serve up information on a visually rich platter, making them our favorite. Here, we’ve collected the best of infographics showing how powerful the email marketing channel is and how you can scale your efforts for better results.

Ebooks

Email marketing, when executed effectively, can be a powerful tool to generate new leads and nurture them. Check out this finest collection of eBooks; each eBook will give you an in-depth understanding of a specific topic, eventually helping you make the most of email marketing.

  • 2020 State of Email

    The email landscape shifts a little every day. Litmus’ 2020 State of Email Report analyzes the significant email client news, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade.


  • Ebooks

    Explore Email Uplers' stunning ebooks with topics ranging from 'Email Marketing Best Practices' to 'Typography in Email and 'Nitty-gritties of an awesome Holiday campaign' to 'Comprehensive Guide to Benevolent Email Marketing'.


  • Email Marketing Fundamentals

    Designed to be a quick read, this is the kind of book you can finish on a long flight or rainy weekend. By the end of it, you’ll understand why email marketing is important and have a roadmap on how to get started.


  • 3 Pillars of a Successful Email Program

    The three pillars of a successful email program—PRE, POST, and PERFORM—help you take a holistic view of your email program—and it all starts with pillar one, where we walk though building a bulletproof pre-send process.


  • Guide to Everything You Should Test in an Email.

    Every email marketer knows you should be AB testing your emails. That’s a no-brainer. But you don’t have to stop there. In this guide, we’ve put together all the elements of an email you can test, plus the key metrics that each element affects. Dive in, then get testing, and you’ll be an email-optimizing wiz in no time.


  • The Foundational Guide to Marketing Automation

    Marketing automation can open a world of new opportunity for your business. Why do today what you could’ve automated yesterday?


Email Templates

Every business today is going the extra mile to engage subscribers with unique email designs, and you can’t afford to stay behind. What are your competitors creating? What email designs are trending in your industry? Check out this exhaustive collection to find out:

Webinars

Webinars have been there for some time but have become a rage only recently. With remote learning and working becoming the new normal, webinars have come as a blessing for email marketers. Check out these exclusive webinars; we’re sure they will open doors to successful email marketing for you.

  • Litmus Blog

    As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how?

  • Zoho Campaigns Webinars

    Email has ramped up over the last decade, and in 2020, it aims to steer forward into the evolving digital space. As email marketers, it's crucial to balance your brand's traditional email marketing efforts with the curiosity to adapt to new trends and techniques in the industry.

  • eMarketer

    Marketing is hard enough to navigate with new innovations, as well as organizing growing mountains of data and trying to keep your teams on track for success. It doesn't matter if you're an email marketer, a director of CRM, or beyond, an effective email marketing program is essential to success.

  • Drift Email

    There’s no easy way to say this…no one wants your marketing email. Don’t get me wrong, I’m sure it’s a great email. There’s just way too many emails that flood your buyer’s inbox on a daily basis.

  • Kindful

    In our current climate, it’s harder than ever to effectively communicate via email. With social distancing being the norm, more and more organizations are relying on email as their main mode of communication, and, in turn, your constituents’ inboxes are fuller than ever.

  • CXL

    Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. In this webinar, learn how to get email marketing the right way.

VIDEOS

Are you someone who loves to learn via video? We’ve put together the best of videos around email marketing for you! Learn the ins and outs of email marketing via videos from the best in the industry.

Hubspot
How to Master Email Marketing

In this video, Hubspot is going to show you the solution to these challenges so you can start reaching your audience effectively and hitting your business goals through email, and we’re going to do so by getting advice from HubSpot Academy’s free Email Marketing Certification.

Marketo Engage
Introduction to Email Marketing

Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of email marketing. We'll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.

Aweber
How to Plan an Email Marketing Strategy

Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.

Wix.com
Email Marketing: 5 Tips for Writing an Effective Email Newsletter

Want people to open your e-newsletters? Wix.com offers tips, and techniques on how to do exactly that. Learn best practices for creating and sending out newsletters that your clients will love to read.

SendPulse
How to build an abandoned cart email series

In this video SendPulse shares some tips on how to return prospects back to the purchase using a series of abandoned cart emails. You'll find out why a series of emails outperforms a single message and we'll also take a closer look at a series of abandoned cart emails in action.

Campaign Creators
How & Why to Use a Nurture Campaign | Automated Emails Part 2

Topic for the video is email nurture campaigns, which are somewhat similar to drip campaigns, but have their own distinct characteristics.

Hubspot

How to Master Email Marketing

Marketo Engage

Introduction to Email Marketing

Aweber

How to Plan an Email Marketing Strategy

Wix.com

Email Marketing: 5 Tips for Writing an Effective Email Newsletter

SendPulse

How to build an abandoned cart email series

Campaign Creators

How & Why to Use a Nurture Campaign | Automated Emails Part 2

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