What is kinetic email in email

Keyframe animation based on kinetic click-event can help you create an ‘experience’ in email. Keyframe animation generates better email engagement by involving the subscriber to take an action to experience the animation. This helps generate better click-through rates.


Kinetic email with click-event keyframe animation is currently supported by the following email clients: Apple mail, iOS mail, Android native app, AOL, Outlook iOS.

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APPLICATIONS of kinetic email design

  • Entertainment industry can promote a new series, movie, show with the help of kinetic email templates.
  • Ecommerce industry can use this element to highlight a new product, with 360° display effect.
  • Automobile industry can introduce a new car model by creating a little suspense through kinetic email design.
  • Travel industry can make use of click-event based keyframe animation to display a new destination added in their customer experience list.
  • Restaurants can showcase the ambience they provide with the help of this effect in kinetic email examples.

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