According to Email Institute, GIF emails increase click-through rate by up to 26%. And according to Marketing Sherpa, using GIF emails can help increase the conversion rate by 103%.
With such results to back the use of GIF in email, many businesses are now using GIFs abundantly. A GIF adds a fun element to email, making it engaging and entertaining.
Outlook & Lotus would show the first frame of the GIF as fallback. Apart from these, email GIF is compatible across all platforms.
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