GIF IN EMAIL
What is gif in email
According to Email Institute, GIF emails increase click-through rate by up to 26%. And according to Marketing Sherpa, using GIF emails can help increase the conversion rate by 103%.
With such results to back the use of GIF in email, many businesses are now using GIFs abundantly. A GIF adds a fun element to email, making it engaging and entertaining.
Compatibility
Outlook & Lotus would show the first frame of the GIF as fallback. Apart from these, GIF is compatible across all platforms.
Applications
- Ecommerce companies can display the products on sale or highlight an important portion in the email with a GIF.
- Brands can showcase their new collection for the season with a GIF.
- Information technology companies can also use GIF to show how interactions on their app work.
- Restaurants can create a cinemagraph GIF displaying vapors coming out of a delicious sizzler.
- Telecommunications industry can include a cinemagraph to promote a new show or series.
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