WHAT IS GIF IN EMAIL

According to Email Institute, GIF in email can increase the click-through rate by up to 26%. And according to Marketing Sherpa, using GIFs can help increase the conversion rate by 103%.

With such results to back the use of GIF, many businesses are now trying to embed GIF in email. A GIF adds a fun element to email, making it engaging and entertaining.

WHO CAN USE GIF IN EMAIL AND WHEN

Almost every industry can make the most of GIFs as this animation not only serves the purpose of showcasing more content in less space but also boosts email engagement. So be it about exhibiting variants of a product or various products/ services offered by a company, a GIF saves the day and how!

COMPATIBILITY OF ANIMATED GIF IN EMAIL

Outlook & Lotus would show the first frame of the GIF, as a fallback. Apart from these two email clients, animated GIF in email is compatible across all platforms.

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APPLICATIONS

  • Ecommerce companies can use a GIF to display various products/ variants or to highlight a particular section of the email, which could be an offer/discount.
  • Brands can showcase their new collection for the season with a GIF.
  • Information technology companies can also use an animated GIF in email to show how interactions on their app work.
  • Restaurants can create a cinemagraph GIF displaying vapors coming out of a delicious sizzler to attract customers.
  • OTT industry can include a cinemagraph to promote a new show or series.
  • Automobile industry can embed GIF in email to display the various color options available for a new model they may be launching.
  • Tourism industry can highlight their top holiday destinations and offers via a GIF of the picturesque locations.

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