What is amp for email

AMP will enable marketers to unravel new opportunities in the world of email design. It will let the subscriber take action in the inbox itself without the need to visit the landing page.


AMP emails presently work exclusively on Gmail email client and SparkPost ESP. It will soon extend support to the other email clients and ESPs.


  • Ecommerce email marketers will be able to use AMP for Gmail to provide a complete checkout option right in the email. AMP will also make cart abandonment emails more effective.
  • AMP email templates will allow the marketers in the finance industry make EMI and other financial calculations from within the email.
  • Tracking the courier will be easier for marketers in goods and freight industry with AMP email.
  • Event invitations will yield more attendees as AMP HTML email will allow the users to RSVP for the event from the email itself.
  • Recipients will be able to respond to survey emails without going to a landing page to give their feedback.
  • You can send an email that emulates a mini app. For example: Tinder can let the users swipe left or right within the email, thereby getting more users.

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