What is integrated forms in email

To collect data from your subscribers, you have two options:

1. Redirect them to a dedicated landing page

2. Collect it directly from the email itself through an integrated form

Integrated forms in email increase the form filling efficiency manifold. Currently, only Text box, Paragraph, Checkboxes, and Radio Buttons are supported.

Compatibility

Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, Outlook on Mac will display a functional form. Email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, Mobile third-party applications like Gmail app, Yahoo app, etc. will have proper fallback support fulfilling your request to get details.

Thunderbird will display the form, but it will not function. Apple has limited support for text area, so Apple users might not be able to fill the text box. Also, there is a possibility that the user isn’t able to input ‘space’ between words. Temporary workaround is to press ‘alt+space’ to input a space.

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Applications

  • Fashion Retailers can use integrated forms to conduct a survey to find out about the brands subscribers like.
  • Travel and hospitality industry can share various tour options with subscribers from where they get directed to specific landing pages based on the selected option.
  • Restaurant owners can send emails to get subscribers to fill a feedback form after processing the specific order.
  • Ecommerce companies can send transactional emails that ask for the review of the product along with the receipt of purchase.
  • Educational institutes can send a checklist of the books and series to be purchased by their students for the forthcoming holidays.

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