With accordion email, you can stack up the content and send out more verbose emails without actually making recipients to scroll.
Moreover, you can smartly show different email layouts to desktop and mobile recipients so that the email might be longer when viewed on desktop, but automatically converts to smart accordion when viewed on mobile phones.
With accordion email templates, marketers can measure the clicks on the tabs and identify the area that draws the maximum visibility. Marketers can also choose to progressive disclose information to enhance engagement.
Accordion has mobile native app support whereas Desktop email clients will show full fallback content. Accordion is not supported in Windows mobile.
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