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Embed Form in Email
INTEGRATED FORMS IN EMAIL
Email personalization is no longer an option; it is now crucial. And for that, you need subscriber data. To collect data from your subscribers, you have two options:
1. Redirect them to a dedicated landing page to fill up data
2. Collect it directly from the email itself through an integrated HTML form inside email
Now, if you choose to redirect your subscribers to a landing page to fill out a form, you are only increasing the number of steps involved to collect the data you need; this can affect, or worse, hamper the conversion rate you are expecting.
The second option is to collect information from the subscriber through emailable forms. By reducing the efforts a subscriber needs to put into filling up a form, you actually make things easy for the subscriber and yourself. Emailable forms boost the form filling possibility manifold.
Elements supported currently for Emailable forms:
- Text box
- Paragraph
- Checkboxes
- Radio Buttons
COMPATIBILITY OF FORMS IN EMAIL
While forms solve a great purpose, it is essential to know which email clients will actually support your form embedded in email and which will not.
Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, Outlook on Mac will display a functional form.
Email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, Mobile third-party applications like Gmail app, Yahoo app, etc. will have proper fallback support fulfilling your request to get details.
Thunderbird will display the email form, but it will not function. Apple has limited support for text area, so Apple users might not be able to fill the text box. Also, there is a possibility that the user isn't able to input 'space' between words. The temporary workaround for this is to press 'alt+space' to input space.
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Form in Email APPLICATIONS
- Fashion Retailers can use integrated forms to conduct a survey to find out about what the subscribers like/ dislike.
- Travel and hospitality industry can share various tour options with subscribers from where they get directed to specific landing pages based on the selected option.
- Restaurant owners can send embed form in email to get subscribers to fill a feedback form after processing the specific order.
- Ecommerce companies can send transactional emails that ask for the review of the product along with the receipt of purchase.
- Educational institutes can send a checklist of the books and series to be purchased by their students for the forthcoming holidays.
- Wellness industry can embed form in email to get more information about their subscribers' lifestyle and eating habits.
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