According to Email Institute, GIF in email can increase the click-through rate by up to 26%. And according to Marketing Sherpa, using GIFs can help increase the conversion rate by 103%.
With such results to back the use of GIF, many businesses are now trying to embed GIF in email. A GIF adds a fun element to email, making it engaging and entertaining.
Almost every industry can make the most of GIFs as this animation not only serves the purpose of showcasing more content in less space but also boosts email engagement. So be it about exhibiting variants of a product or various products/ services offered by a company, a GIF saves the day and how!
Outlook & Lotus would show the first frame of the GIF, as a fallback. Apart from these two email clients, animated GIF in email is compatible across all platforms.
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