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New Year Email Inspirations to Welcome New Beginnings and Better Conversions

2020 has come to an end (well, almost) and with it, we anticipate a better year, the spread of positive vibes, and happiness along our way. 

If we talk about marketing professionals, the New Year paves new avenues to communicate with the subscribers, re-engage the dormant ones, and bring in new customers for the business. It gives you an opportunity to promote new products and services. 

To help you in creating a winning email design for the New Year and getting the best out of this most effective marketing channel, we are here with some amazing email design inspirations. These New Year email templates will surely capture your subscribers’ attention and get you on the top of their mind. 

Let’s get started. 

Brand: Nordstrom

Subject line: Happy New Year!

Nordstrom always does a great job at their email designs. The New Year email is no different. They have used a beautiful animation in the hero image followed by a simple copy sharing the New Year wish and promoting their offer. Also, notice the animated fireworks in the backdrop of the copy. 

Oh, and did you notice the animated banner of “Free Shipping. Free Returns. All the time.” at the top of the email?

Brand: alice + olivia

Subject line: New Year, NEW YOU, Always Sparkly

The New Year email template by alice + olivia is quite minimalistic with a simple animation and copy. The second fold promotes their 75% Off sale with yet another pretty image. It would surely grab the subscriber’s attention and encourage conversion. 

Brand: Macy’s

Subject line: Ends tonight! Extra 20% off to kick off 2020

Macy’s never misses out on using countdown timers in their promotional emails. In their New Year Email, they have created a sense of urgency with a countdown timer right at the top. The hero image displays a New Year wish along with the details about their Christmas Sale. Throughout the email, they have used relevant imagery that would tempt the recipient to make the purchase. For every offer, they have mentioned the validity, which would create a fear of missing out and drive instant purchase. 

Brand: Steve Madden

Subject line: Relax, it’s a new decade

Simple and effective, that’s how we would like to call the New Year email design from Steve Madden. A discount offer coupled with a simple CTA has been packaged into a pleasing theme inspiring ‘relaxation’.The email design has made good use of white space in the entire layout.

Brand: Anthropologie

Subject line: New year, new sale: 40% OFF Fresh Cuts!

No clutter, no unnecessary copy, and no beating around the bush — That’s the beauty of this email by Anthropologie. They have promoted their 40% OFF sale with an animated GIF accompanied by a CTA. On scrolling, there are six different tabs that redirect the reader to the relevant pages according to the product they are interested to buy. 

Brand: Kate Spade New York

Subject line: happy happy 2020!

The New Year email by Kate Spade New York has a welcoming feel attached to it. The design and copy are simple, and it is the animation that sets this email apart. The soothing colors and the inspiring poem attract the recipient’s attention.

In the next section, they have asked a question to encourage conversation and build visibility on Instagram in addition to the CTA SHOP NOW. 

Brand: J. Crew Factory

Subject line: Don’t leave the year with regrets. Shop our EXTRA 70% off sale now!

Let’s talk about the subject line of this email first. It pique’s the subscriber’s interest and taps on their emotional instinct by using the word “regrets”. Coming to the email copy and visuals, it is just perfect for New Year feels. The animation of a girl and guy blowing confetti adds to the visual oomph of the email. 

Brand: Boden 

Subject line: Knock knock… it’s your new-season wardrobe

I have always loved the email templates by Boden and their New Year email is also beautifully designed. Whether it is the preheader text, the headline, or the copy and images, everything exudes freshness and New Year mood. The GIF subtly promotes their products followed by an engaging copy that would prompt the recipient to shop for the new-season wardrobe.  

Brand: Uncommon Goods

Subject line: A New Year’s ball—without the crowds 🎉

It is always a delight to receive emails from Uncommon Goods. They always try to do something new and give the recipients something to say “WOW” for. The New Year greeting with an animated wish ball would make the subscribers curious and get them to scroll through the email. In the subsequent section, they have displayed the New Year’s resolution gifts according to different preferences. There is something for everyone in the email, which would significantly increase the possibility of conversion. 

Brand: Crate and Barrel

Subject line: Happy New Year + free shipping 🎊

First things first, the subject line instantly lets the recipient know what the email is all about. They have used a Christmassy image to promote their free shipping and wish the subscribers a happy New Year. What stole my heart was the animation of two glasses at the top. Such a brilliant idea! 

With that, we have reached the end of the ten beautiful New Year email templates inspirations. 

If you are still unsure about how to create a stunning email to wish your prospects for the New Year 2021 or promote your products/ services effectively through email design, just let us know. 

Get in touch with Email Uplers and we would love to help you out. 

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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