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Black Friday & Cyber Monday Email Inspirations

Black Friday and Cyber Monday Email Inspirations to Ramp up your Sales

November is here! It’s that time of the year, again!

Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing activities.

Studies show that the total online sales for Thanksgiving through Cyber Monday totaled to $12.8B in 2016. It also states that the consumers are most likely to shop online on Black Friday (52%) and Cyber Monday (62%), thereby offering the best chance for online deals.

Since the inbox is flooded with emails showering non-stop discounts and deals, as a marketer, you need to come up with emails that stand out. We know the pressure is too much and it is hard to be exceptional every single time. Check out the latest trends in holiday email marketing which will help you create attractive and engaging emails.

And since this is about Black Friday and Cyber Monday, here are awesome email templates that made a mark last year. Take a look and get inspired!

Brand: Tilly’s

Subject line: Last Chance for Black Friday Deals!

Tilly Black Friday Deals

Going with the neon colors over black background, this email makes the message pop out in the hero image itself. Moreover by the typography used is similar to the neon tubes makes it looks fancy while legible.

Additionally, each section is stacked vertically so that the layout is not affected when viewed in mobile device and each section is separated with individual CTA button.

Brand: Chain Reaction Cycles

Subject Line: Ends Tomorrow ????

Cycles Black Friday Offer

This email is a visually wonderland when it comes to email designs. Using a glitchy effect on the hero image, the attention is immediately redirected to the minimalist email copy. The animated GIF on loop is also very interesting to view.

Brand: Maurices

Subject Line: Black Friday is ON!

Maurices_black friday email

This email uses the right color combinations to highlight the ‘Buy One Get One’ offer. The holiday deal is highlighted using a cool GIF animation.

Apart from this, the brand has promoted social sharing with the use of hashtag #DISCOVERMAURICES, which helps them in increasing engagement on other social channels. With the right balance of text and images, this is a perfect sale announcement email.

Brand: Bonobos

Subject Line: Our best deal of the year: Up to 60% off site-wide.

Bonobos_cyber monday email

This Cyber Monday Sale email has made use of GIF animation to highlight the sale offer. With the right mix of textured background and font colors, the discount offer, coupon code, and CTA are in the spotlight.

The interactivity in the email and the minimalist design make it a simple yet attention-grabbing sale email.

Brand: Lucky Brand

Subject Line: FOMOBF: Fear of Missing Black Friday. The time is now.

Lucky Brand_black friday email

The subject line FOMOBF: “Fear of Missing Black Friday” creates a sense of urgency and prompts the user to open the email. The email copy uses a single bold color to highlight the offer through a black and white theme. The email has multiple CTAs which are prominent, followed by a gift guide to make shopping a smooth experience for the subscribers.

Brand: EyeBuyDirect

Subject Line: Buy One, Get One Free Continues with Cyber Monday

EyeBuyDirect_cyber monday email

With a minimalist design, this Cyber Monday Email focuses on promoting their BOGO offer. The email uses a light background and displays the assorted items in the sale. With no extra information but a direct CTA and offer code, the email guides the shoppers to the online store without distraction.

This email follows a unique concept that makes it stand out from the rest of the emails.

Brand: Gemvara

Subject Line: Get that 20% off ‘Black Friday feeling’

Gemvara_black friday email

This is majorly a text email. The subject line says it all and it is the best part of this email. With bold text and right color combination, the message is clear and precise. The CTA is action-oriented, making this email compelling.

When the subscribers get the offer details right in the subject line, they are more likely to open and click-through the email.

Brand: Swank

Subject Line: It’s now or never…

Swank_cyber monday email

This extended Cyber Monday sale email uses animation and simple text to highlight the offer. With the use of creative typography and attractive color, the simple email looks appealing. The offer is repeated in simple text at the bottom of the primary image, which would make the message clear even if the images fail to load.

Wrapping up:

Holidays are a great opportunity to try something new. Be as creative as possible and make the emails visually appealing so that your email stand out in the over-crowded inbox. Need help with getting your emails designed? Get in touch with us.

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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